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Final project for my professional sales class at USC in 2009
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La Sol & Jet Blue
1.
Strategic Partnership JetBlue
Airways Pedro Strada Sponsorship Account Executive Los Angeles Sol April 22 nd 2009
2.
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5.
Competitor Comparison LA
Galaxy - Opened 1996 Chivas USA - Opened 2004 LA Sol - Opened 2009
6.
AEG Family 17
Sports & Entertainment venues 11 sports franchises (Note Card)!!!!
7.
8.
Demographic Reach 70%
of Ticket Sales account for family purchases
9.
10.
Customer Relationship
11.
12.
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14.
Offer (Cont.)
15.
16.
Cost Benefit Analysis
17.
18.