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Paris 2.0 22 septembre 2009
Kit Kat  Ticket to space Nestlé Extrême Wilkinson Fight for Kisses
world wide web
old wide web
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Frederic WINCKLER, WORLWIDE WEB (PARIS 2.0, Sept 2009)

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CREATION 2.0
DES EXPERIENCES DIGITALES ON ET OFF


Introduction de l'après midi et animation des tables rondes par Gaël SOLIGNAC-ERLONG Directeur Général de sixtizen, agence de communication LIVE + DIGITAL, France
NAUTES DE CLIENTS OFF ET ON LINE

TABLE RONDE DE 17h30 : EXEMPLES DE CREATIVITE ON / OFF

LES CAMPAGNES LES PLUS CREATIVES DU MOMENT QUI POUSSENT LES LIMITES CONTENU/CONTENANT, REEL/VIRTUEL,...
" The best job in the world" pour l’office du tourisme du Queensland qui affole les rédactions du monde entier. Le “fake” video du téléphone qui fait griller le maïs et éclater les scores sur YOUTUBE pour la promo de casques Bluetooth. Ou encore le « why so serious » de la Warner pour la promo « virale live+digital» du dernier Batman..les meilleurs campagnes du moment se jouent des supports, créent à grande échelle une rumeur pas forcément directement liée à l’annonceur. Et surtout bouleversent la manière d’appréhender le scope de la création. Rapport support/idée, « storytelling » synchronisé, nouvelles manières de faire émerger les valeurs de la marque dans des campagnes autant attractives que participatives : quels sont les points saillants du nouvel eldorarado créatif offert aux agences ? Nouveaux talents, fin des barrières « métiers », GRP seul dépassé comme marqueur de succès d’une « création »? Plein de questions auxquels tenteront de répondre par l’exemple des experts d’horizons aussi différents que de plus en plus connectés.
- Jess Greenwood, Editrice Contagious Magazine , UK

- Frédéric Winckler, président, JWT , France

- Mathias Ulmann, directeur de création, Sixandco , France

- Laurent Lafon, éditeur de VICE , France

- Samuel Rousselier, Digup.tv - digital design webTV, France

- Stéphane Galienni, Balistik Art , France

- Fabrice Brovelli, Head of TV, BETC EURO-RSCG, France


Pour accéder au site de PARIS 2.0 de septembre 2009 : http://www.amiando.com/strategies20aparis.htm

Veröffentlicht in: Business, Reisen
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Frederic WINCKLER, WORLWIDE WEB (PARIS 2.0, Sept 2009)

  1. 1. Paris 2.0 22 septembre 2009
  2. 2. Kit Kat Ticket to space Nestlé Extrême Wilkinson Fight for Kisses
  3. 3. world wide web
  4. 4. old wide web
  5. 5. old wild web
  6. 6. old wild wish
  7. 7. Level 26 Kit Kat Ticket to space Angus Diet Phone Star

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