2. Introduction to S earch Eng ine Optimization
Introduction to S earch Eng ine Optimization
Your customers see your Advertisement or Listing when they Search
- Definition
Credit card processing
Google technology places your
Natural listings ( By SEO Work ) Advertisement (Paid Result)
3. Why is S EO important from a marketer’s
Why is S EO important from a marketer’s point of view
point of view
- SEO pulls more traffic than PPC
- Natural listings are perceived to be non-biased.
- SEO gives better ROI than any other marketing medium.
- No bidding wars or click fraud in SEO
- Helps in creating an online brand.
4. S EO – In hous e or Outs ource?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced SEO professionals
- Complex or proprietary business objectives which are confidential in nature
In all other cases, outsource.
5. S EO G eneral Advice
- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO results ?
7. S EO B as ics . ( C ontd. )
- Competition Analysis : (Page Rank, links, paged indexed)
Page Rank Paged indexed
Links
8. On Pag e On Pag e S EO )( C ontd. )
S EO ( C ontd.
Hx tags
H1 tag
<h1> </h1>
H2 tag
<h2> </h2>
Good content with correct keyword density
9. On Pag e S EO ( C ontd. )
Filenames
Img Alt tags
10. Pag e S tructure and Layout
Table Vs CSS (two column / three column layouts)
menu Content Empty Content
Cell
Coding for Table Trick
menu
<table>
<tr>
<td><!-- an empty table cell -->
</td>
Layout without table trick
<td rowspan=quot;2quot;> Layout with table trick
The content of the page goes here.
</td>
</tr>
<tr>
<td>
The navigation menu goes here.</td>
</tr>
</table>
Instead of this You would get this
11. Off pag e Optimization
- Directory submission : A few important paid and free directories
Local Directory submission
Yellow Pages Submission
12. Off pag e Optimization ( C ontd. )
- Link popularity development
One Way Links : A site links to B site but there is no link from B to A
A B
Website Website
Two Way Links : A site links to B site and B site links back to A site
A B
Website Website
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)
A B C
Website Website Main Website
13. Off pag e Optimization ( C ontd. )
- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
14. Online Pres s R eleas e s ubmis s ion
• Hot link keywords with your URL if possible
• Include keywords in your Title
• Include link to Press Kit on your website
15. S ocial S earch Optimization
S ocial S earch Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
16. Mos t common S EO mis takes
- Temporary redirect on home page
Example : www.remit2india.com.
Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
17. Mos t common S EO mis takes ( C ontd. ) ontd. )
Mos t common S EO mis takes ( C
.ift
- Flash only website
- Unusual file extensions
- Click to enter website
- Ad hoc addition and deletion of pages
- Targetting one word or too generic keywords
- Too many dynamic variables in website url
Replace “?” with “/” and “=” with “-“ and “&” with “_” .
http://www.lampusa.com/index.asp/pageAction-
VIEWPROD_ProdID-20785_HS-1
