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Penn State Public Broadcasting sees
   TWO PROBLEMS
   facing university scientists


Wednesday, May 23, 12
PEOPLE
    don’t understand scientists




Wednesday, May 23, 12
STUDENTS
  are not choosing to study science




Wednesday, May 23, 12
OTHERS
                        see the problem too




Wednesday, May 23, 12
“Scientists and engineers are almost
 always portrayed as unattractive,
 reclusive, socially inept white men or
 foreigners working in dull,
 unglamorous careers.”

                        - National Science Foundation




Wednesday, May 23, 12
“U.S. companies face
 a severe shortfall of
 scientists and
 engineers to develop
 the next generation of
 breakthroughs”
                        -Bill Gates, 2009




Wednesday, May 23, 12
WE
                        at Penn State Public Broadcasting




                        think we can help

Wednesday, May 23, 12
we know that

        STORIES
         move people
Wednesday, May 23, 12
and we know that people

    CONNECT
      to stories about people

Wednesday, May 23, 12
in 2010 we told a story
                        about a woman from
                        Central Pennsylania




Wednesday, May 23, 12
and engaged

  6 MILLION
   in the fight against domestic violence




Wednesday, May 23, 12
we want to take the skills that we have
     AND APPLY THEM
     to the problems we see

Wednesday, May 23, 12
to elevate public
                                   understanding



                                      &
     we want to help science
     by telling the story of the


     PEOPLE
     behind the science
                                   inspire students
                                   to choose science



Wednesday, May 23, 12
STORIES
ABOUT


Real People
Wednesday, May 23, 12
STORIES
ABOUT


Real Work
Wednesday, May 23, 12
STORIES
ABOUT


Real Impact
Wednesday, May 23, 12
we call the stories
  Real Scientists

Wednesday, May 23, 12
Real Scientists will
        ELEVATE
        public understanding

Wednesday, May 23, 12
Wednesday, May 23, 12

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Rs experimental 2