Marketing Management 16th edition by Philip Kotler test bank.docx
Innovate happily inch by inch- methodology
1. READY FOR INNOVATION?
DO YOU BELIEVE THAT WORK
&
HAPPINESS CAN GO
TOGETHER?
By Philippe Scheimann, MSc MBA, Ayala+.Net
Innovate happily inch by inch
Methodology
2. Why do we work?
“We work to produce and
thus to be able to consume”
Jean Fourastie, 60s
3. Careerbliss.com US survey
Happiest employee: software quality
assurance engineer
"There is nothing that you have to get/do or be
in order to be happy”
Professor Rao
4. Happiness - Positive Well-Being
Happy person :frequently experiences
positive emotions like joy,
satisfaction, contentment, enthusiasm
and interest.
Well-being: feeling good &
functioning well
"Science of happiness"
5. UN index:
not just wealth
political freedrom
strong social networks
no/low corruption
“Happy planet index”
ranks countries on
how many long and
happy lives they
produce per unit of
environmental input.
Happiness index
6. Research results
Engaged employees generate 43% more revenue than
disengaged ones
16% better overall performance
125% less burnout
32% more committed to the organization
46% more satisfied with their jobs
12-30% greater productivity
More likely to be successful in their careers
Happiness produces greater creativity
7. HappinessAtWorkSurvey.com
nef (UK Think tank)
Pleasant environment, Career prospects, Boring work
(absence of), Creativity, Open organisation, Work-life
balance, Absorbing work, Achievable job, Co-operation
between teams, Constructive feedback, Customer/client
benefits, Energy levels, Enjoy work, Fair pay, Feel in control,
Free to be self, Frustrating work (absence of), Good friends
at work,
Good organisation to work for, Happiness at work, Influence
decisions, Job security Learning new skills, Motivation,
Organisation well managed, Organisational pride, Personal
happiness, Personal health, Personal resilience,
Relationship with manager, Satisfying job, Self confidence,
Societal benefits, Stressful job (absence of), Supportive
relationships, Team relationships, Team well
managed,Trusted by manager, Use strengths, Worthwhile
10. Innovate happily inch by inch
Methodology
Invest in the process not the outcome
Acquire small habits
Perform inch by inch
Celebrate new tiny habits
18. "Tiny Habits"
New tiny habit: “After I [existing habit/anchor],
I will [new tiny behavior]”
"When you know how to create tiny
habits, you can change your life
forever."
BJ Fogg, PhD, Stanford University
20. Linking 5 ways to tiny habits
“after I drink a glass of water, I will read two
lines of the article YYY”.
After reading those two lines, it is time to ...
celebrate.
24. Innovation & happiness at work
during meetings
Connect: After you start a meeting, every participant will close
their cell phones and greet each other.
Be active: After you finished one topic in a meeting, everyone
may take a 30 sec break for some exercise
Take notice: After one person describes a controversial topic,
you take a deep breath and smile before speaking
Keep learning: After the meeting ended, participants open a file
named “what have I learned from this meeting?”
Give: After the formal meeting ends, one participant will give a
couple of minutes talk about a topic of interest to him that is not
part of the main activity of the company