See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share their love. By constantly listening to user feedback, OgilvyOne Athens came up with many ideas for new and engaging content and discussions.
25. Social Media is not a campaign! But the continuous presence of a friend among friends.
26. In 2010, the smartest brands realised that the model is not 360, it's 365. Those brands see themselves as networks which can connect like-minded people around shared interests and causes.