Penetrating or Expanding Global Markets Via Mtgs

Business of Meetings: Penetrating or Expanding Global Markets through Meetings August 22 1:30 - 2:45pm Content Leaders: Ajay Bhojwani, Director – MCI Middle East Peter Turner, Sr Advisor – Global Dev Strategy Connecting Great Ideas and Great People www.asaecenter.org

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Trends - What you need to know

Growth in Science & Innovation Centers

To Commercial Products $3000 $500 $30/mo @ .02/min

Is this Happening to You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Growth Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emerging Markets Driving Growth Home to 21,500 multinational firms 62 emerging market firms are on the Financial Times 500 list (increase of 47 in just 2 years)

Opportunities for US Medical Societies

Meetings Role in Global Strategy

Why Meetings for Global Strategy ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where the effort returned results

Common Challenges for International Meetings

Survey - Barriers to Intl Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Penetrating & Sustaining Market Presence

Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s All About What’s Locally Relevant Delegates don’t want another meeting….they buy an “experience” to help them find a “solution” to their problem

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Facilitate interactions between patients, medical doctors, scientists, health professionals and the pharmaceutical industry within Europe and round the world

Partnership Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Attendance Segmentation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12–month free subscription to the EULAR Journal” with the opportunity of renewing the subscription at reduced rate by attending the 2011 Congress Offer not available to Non-Host Society and Patient Delegates

Marketing & Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship & Exhibit Offers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffffff ffffffffffff ffffffffffffff ffffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff ffffffffffff

Sponsorship Testing of Level Criteria & Value Weighting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Premium Price Points Sponsors Are Willing to Pay

Emerging Market – Middle East

CTBUH ,[object Object],[object Object],[object Object],[object Object]

Local Partnerships / Endorsements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Attendance Strategy ,[object Object],[object Object],[object Object],[object Object]

Sponsorship Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regional Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results from Congress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Table Discussion – What are your hurdles ??

Table Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]

For More Information & Case Studies www.growglobally.org http://www.asaeannualmeeting.org/

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Penetrating or Expanding Global Markets Via Mtgs

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