Blythe campbell secret of invisibility for prsa npd

1. Blythe Campbell
The Secrets of Invisibility:
How to be a Great Ghostwriter
without Losing Your Voice

2. the Secret of
INVISIBILITY

3. the Secret of
HOW TO BE A GREAT GHOSTWRITER
INVISIBILITY

4. the Secret of
HOW TO BE A GREAT GHOSTWRITER
WITHOUT LOSING YOUR VOICE
INVISIBILITY

5. the Secret of
HOW TO BE A GREAT GHOSTWRITER
WITHOUT LOSING YOUR VOICE
INVISIBILITY
Blythe Campbell

11. Peggy Noonan, speechwriter for Reagan

12. Carolyn Keene... or Mildred Wirt Benson?

13. ARTICLES

14. ARTICLES
OPINION COLUMNS

15. ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR

16. ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY

17. ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY
BLOGS

18. MEMOIRSARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY
BLOGS

19. MEMOIRS
TEXTBOOKS
ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY
BLOGS

20. MEMOIRS
TEXTBOOKS
EMAIL + MEMOS
ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY
BLOGS

21. MEMOIRS
TEXTBOOKS
EMAIL + MEMOS
LETTERS
ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY
BLOGS

22. MEMOIRS
TEXTBOOKS
EMAIL + MEMOS
LETTERS
WHITE PAPERS
ARTICLES
OPINION COLUMNS
LETTERS TO THE EDITOR
PUBLIC TESTIMONY
BLOGS

23. PREPARE YOURSELF:
Topic Client Time

24. PREPARE YOURSELF:
Topic Client Time

25. PREPARE YOURSELF:
Topic Client Time

26. PREPARE YOURSELF:
Topic Client Time

27. CAPTURING YOUR CLIENT’S VOICE

28. CAPTURING YOUR CLIENT’S VOICE
X?

29. CAPTURING YOUR CLIENT’S VOICE
X? X!

30. CAPTURING YOUR CLIENT’S VOICE
X? X.X!

31. WHAT DO YOU WANT PEOPLE TO DO
WHEN THEY READ THIS?

32. HOW DO YOU WANT PEOPLE TO FEEL
WHEN THEY READ THIS?

33. TAKING NOTES

37. ASK FOR EMAILS.

38. ASK FOR EMAILS.
LOOK FOR COMMON PHRASES.

39. ASK FOR EMAILS.
LOOK FOR COMMON PHRASES.
LOOK FOR UNUSUAL WORDS.

40. ASK FOR EMAILS.
LOOK FOR COMMON PHRASES.
LOOK FOR UNUSUAL WORDS.
LOOK AT WORD LENGTH.

41. ASK FOR EMAILS.
LOOK FOR COMMON PHRASES.
LOOK FOR UNUSUAL WORDS.
LOOK AT WORD LENGTH.
LOOK AT SENTENCE LENGTH.

42. ASK FOR EMAILS.
LOOK FOR COMMON PHRASES.
LOOK FOR UNUSUAL WORDS.
LOOK AT WORD LENGTH.
LOOK AT SENTENCE LENGTH.
WHAT’S THE POINT OF VIEW?

43. “big oil companies”
“current majority party”
“prudent business principles”
“optimum cost management”
“capital spending cutbacks”

45. LISTEN TO THEM IN A NATURAL SETTING.

46. a Meeting
LISTEN TO THEM IN A NATURAL SETTING.

47. a Meeting the Phone
LISTEN TO THEM IN A NATURAL SETTING.

48. LISTEN TO THEM IN A NATURAL SETTING.
a Meeting the Phone a Social Setting

49. REVISE.

50. REVISE.
( leave plenty of time to )

51. FOR SPEECHES:

52. FOR WRITTEN MATERIAL:

53. THE UPSIDES

54. THE DOWNSIDES

55. “I decided to leave speechwriting after a post-election challenge
from a friend who paraphrased George Orwell:

56. “I decided to leave speechwriting after a post-election challenge
from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’

57. “I decided to leave speechwriting after a post-election challenge
from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
If you stay where you are, you will let politics decide
what you do and do not write, do and do not see.

58. “I decided to leave speechwriting after a post-election challenge
from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
If you stay where you are, you will let politics decide
what you do and do not write, do and do not see.
Or you can take whatever talent you have and be a writer.

59. “I decided to leave speechwriting after a post-election challenge
from a friend who paraphrased George Orwell:
‘You should do anything for your side but write for it.’
If you stay where you are, you will let politics decide
what you do and do not write, do and do not see.
Or you can take whatever talent you have and be a writer.
You have to decide.’’

60. IS GHOSTWRITING ETHICAL?

61. THANK YOU
blythe@alaskan.com
@BlytheCampbell