1. PARK IT

2. BACKGROUND INFO
 MORE THAN 16,000 STUDENTS ARE TAKING CLASSES AT UNF.
 PARKING PASSES ARE REQUIRED BET WEEN THE HOURS OF
7AM-9PM MON-THURS, 7AM-5PM ON FRIDAY.
 EVERYONE NEEDS A PARKING PASS TO PARK AT UNF,
STUDENTS, FACULT Y, STAFF, VISITORS.

3. NEGATIVE PUBLICIT Y

4. OVERSELLING
NO CAP FOR
PASSES
SOLD FOR
LOTS 14,
18, 53,
3506
SPACES
AVAILABLE.

5. CONTROVERSY

6. OUR PRIMARY RESEARCH:
UNF STUDENTS VOICING THEIR OPINIONS
 “PARKING ISN’T THAT BAD IF YOUR WILLING TO PAY FOR IT”
 “PARKING IS A SERVICE, IT SHOULD NOT BE TREATED LIKE A
BUSINESS”
 “PARKING ON CAMPUS IS NOT CONVENIENT BECAUSE THERE ARE
ONLY T WO GARAGES AND THEY FILL UP FAST”
 “I ENDED UP MISSING CLASS ONE DAY BECAUSE I WASN’T ABLE
TO FIND PARKING IN TIME”
 “FACULT Y TAKE AWAY STUDENT PARKING SPACES”
 “NO, I THOUGHT THE PARKING AT MY HIGHSCHOOL WAS BAD…
THAN I CAME TO UNF.

7. GOAL & OBJECTIVE
 GOAL:
 TO IMPROVE THE GENERAL OPIONION OF PARKING AT THE
UNIVERSIT Y OF NORTH FLORDIA .
 OBJECTIVE:
 REDUCE THE AMOUNT OF TIME IT TAKES TO FIND PARKING BY
20% BY THE BEGINNING OF THE FALL SEMESTER OF 2013.

8. KEY PUBLICS
 UNF:
 -STUDENTS
-FACULT Y
 -STAFF
 -VISITORS

9. STRATEGIES
 1 . INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS.
 2. REDUCE THE AMOUNT OF VEHICLE TRAFIC ON CAPMUS.
 3. EXPAND THE TRANSIT SYSTEM.

10. STRATEGY 1
INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS!
TACTIC 1:
 BUILD A PARKING LOT EXCLUSIVELY FOR FACULT Y AND STAFF.
h t t p : / / w w w . yo u t u b e . c o m / w a t c h ? f e a t u r e = p l a y e r _ e m b e d d e d & v = J E _ y x N D L 5 Xo
 TACTIC 2:
 BUILD AN EXTRA PARKING GARAGE.

11. STRATEGY 1 CONT.
 TACTIC 3:
 SELL UNIVERSAL PARKING PASSES TO STUDENTS. A
UNIVERSAL PARKING PASS WOULD ALLOW STUDENT TO PARK
ANYWHERE ON CAMPUS, NOT JUST IN DESIGNATED AREAS.
 SIDE NOTE:
 - ALL PARKING PASSES AT UF ARE SAME PRICE

12. STRATEGY 2
REDUCE THE AMOUNT OF VEHICLES ON CAPMUS!
 TACTIC 1:
 ELIMINATE FRESHMAN’S ABILTIT Y TO HAVE A CAR ON CAMPUS.
 SIDE NOTE:
 - AS OF SUMMER 2012 ALL FRESHMAN MUST LIVE ON
CAMPUS, THEREFORE NO FRESHMAN WILL BE COMMUTING,
ELIMINATING THE NECESSIT Y FOR A VEHICLE .
 -MANY OTHER SCHOOLS ALSO HAVE THIS POLICY.

13. STRATEGY 3
EXPAND THE TRANSIT SYSTEM!
 TACTIC 1:
 CREATE MORE SHUTTLES.
 TACTIC 2:
 ADD OFF CAMPUS SHUTTLE ROUTES TO THE TOWN CENTER.
 TACTIC 3:
 ADD OFF CAMPUS SHUTTLE ROUTES TO NEARBY APARTMENT
COMPLEXES.

14. EVALUATION
 UNF STUDENTS WOULD BE SURVEYED AND INTERVIEWED IN
THE SPRING OF 2013 TO FIND OUT IF SPEND LESS TIME
PARKING.

15. REFERENCES
h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 0 9 / 0 8 / h a n g t a g s - gone-the-way -of-the-dodo/
http:// www.unf.edu/anf/auxiliar yser vic es/Parking/Permits_andRates.aspx
h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 1 1 / 0 2 / n e w s - i n - b r i e f - 7 /
h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 0 3 / 0 9 / u n f - t o - s w i t c h - t o - s t i c k e r - p e r m i t s - n e x t - f a l l /
h t t p : / / w w w . p a r k i n g . u f l . e d u / p d f / d e c a l s / S t u d e n t P a r k i n g D e c a l P r i c e S h e e t _ 2 01 1 - 1 2 c o l o r. p d f
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