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PERSONAS, SC
ENARIOS, TAS
K ANALYSIS
UNDERSTANDING
USERS

BGW 2:            BGW 3:
Personas          Use Cases
Scenarios         Task Analysis


Target audience
preferences
BGW 2: TARGET
AUDIENCE
PREFERENCES

SOME THINGS TO CONSIDER:


•Disabilities
•Preference settings
•International differences
•Hardware & software
Surveys    Interviews   Focus groups   Ethnography




           User Research


           Data Analysis

Personas   Scenarios     Use Cases        HTA




      Requirements Definition
PERSONA
A composite profile of a
typical user
representative of a user
(stakeholder) group.
PERSONA




          Undergraduate CGT student
          Name: …
          Age: …
          From: …
          Interests: …
          Typical day: …
          Computer/Internet use: …
          Relevant goals: …
          Relevant behaviors: …
WHY PERSONAS?

 Design for SPECIFIC individuals
      with SPECIFIC needs.



REMEMBER!

     Personas are based on
           research!
Surveys    Interviews   Focus groups   Ethnography




           User Research


           Data Analysis

Personas   Scenarios     Use Cases        HTA




      Requirements Definition
SCENARIO


  A specific story describing how
  a persona would interact with
  the product over the course of a
  day.
SCENARIO
Surveys    Interviews   Focus groups   Ethnography




           User Research


           Data Analysis

Personas   Scenarios     Use Cases        HTA




      Requirements Definition
USE CASE


  Step-by-step description of how
  a persona would accomplish a
  typical task, including system
  responses.
USE CASE: DOWNLOAD
COURSE SYLLABUS
•   Brenda types in URL
•   System displays login page
•   Brenda enters user name & password
•   System displays list of courses
•   Brenda clicks course link
•   System displays course home page
•   Brenda searches for syllabus, clicks syllabus
•   System asks: Open or Save?
•   Brenda clicks Save
•   System asks Where?
•   Brenda selects destination folder; clicks OK
•   System initiates download
Surveys    Interviews   Focus groups   Ethnography




           User Research


           Data Analysis

Personas   Scenarios     Use Cases        HTA




      Requirements Definition
HIERARCHICAL TASK
ANALYSIS



  Break-down of a typical task
  into the smallest sub-tasks.
HIERARCHICAL TASK
ANALYSIS
REQUIREMENTS
DEFINITION


 List of information, features,
 capabilities personas require to
 accomplish their goals.
Surveys    Interviews   Focus groups   Ethnography




           User Research


           Data Analysis

Personas   Scenarios     Use Cases        HTA




      Requirements Definition
ANNOUNCEMENTS
1. Personas, Scenarios Assignment
2. Create (professional) Twitter account
3. Read blog, check syllabus!

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personas task analysis

  • 2.
  • 3. UNDERSTANDING USERS BGW 2: BGW 3: Personas Use Cases Scenarios Task Analysis Target audience preferences
  • 4. BGW 2: TARGET AUDIENCE PREFERENCES SOME THINGS TO CONSIDER: •Disabilities •Preference settings •International differences •Hardware & software
  • 5. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 6. PERSONA A composite profile of a typical user representative of a user (stakeholder) group.
  • 7. PERSONA Undergraduate CGT student Name: … Age: … From: … Interests: … Typical day: … Computer/Internet use: … Relevant goals: … Relevant behaviors: …
  • 8. WHY PERSONAS? Design for SPECIFIC individuals with SPECIFIC needs. REMEMBER! Personas are based on research!
  • 9. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 10. SCENARIO A specific story describing how a persona would interact with the product over the course of a day.
  • 12. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 13. USE CASE Step-by-step description of how a persona would accomplish a typical task, including system responses.
  • 14. USE CASE: DOWNLOAD COURSE SYLLABUS • Brenda types in URL • System displays login page • Brenda enters user name & password • System displays list of courses • Brenda clicks course link • System displays course home page • Brenda searches for syllabus, clicks syllabus • System asks: Open or Save? • Brenda clicks Save • System asks Where? • Brenda selects destination folder; clicks OK • System initiates download
  • 15. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 16. HIERARCHICAL TASK ANALYSIS Break-down of a typical task into the smallest sub-tasks.
  • 18. REQUIREMENTS DEFINITION List of information, features, capabilities personas require to accomplish their goals.
  • 19. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 20. ANNOUNCEMENTS 1. Personas, Scenarios Assignment 2. Create (professional) Twitter account 3. Read blog, check syllabus!

Hinweis der Redaktion

  1. Important to read, understand, and remember the design guidelines and the reasons behind them. This info will be covered on the midterm. The next slides show some sample exam questions. Do a self test (non-graded quiz) and see how they would do. Warn them that their grades will suffer if they don’t read carefully.