1. Research & Evaluation
Requirements
Analysis
Conceptual
Design
Production Launch
Identify users / user groups
Understand user goals & needs
Understand client goals & needs
Technical requirements & limitations
Research previous versions
Research competition

2. Research & Evaluation
Requirements
Analysis
Conceptual
Design
Production Launch
Sketches
Mockups, wireframes, prototypes
Prototype evaluation
Information architecture
Brainstorming

3. Homepage Usability

5. Homepage goals
Communicate site purpose
Provide info about company/organization
Reveal site content - through examples
Show site structure & navigation
Enable site search
Establish identity & credibility - graphics

6. Communicate site purpose
Name
&
Logo
Tag line
What site/company
does
High priority
tasks

7. Tag line
Communicate site purpose
Brief
Descriptive
To the point
Catchy
!

8. Communicate site purpose
Name
&
Logo
Tag line
What site/company
does
High priority
tasks

9. Communicate site purpose
What site/company
does
How?
High priority
tasks
What can I do here?
Where do I start?

10. Communicate site purpose
What site/company
does
How?High priority
tasks
What can I do here?
Where do I start?
Above the “fold”
!