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Special Report:Vehicle Net Promoter Scores* Consumer Intentions and Actions® (CIA®) Survey, Feb-2011 8,273 respondents participated in the February Consumer Intentions and Actions®(CIA®) Survey  conducted 2/1-2/8/2011. Margin of error is +/- 1.1%. BIGresearch®  450 W. Wilson Bridge Rd. Suite 370 Worthington, OH 43085 Ph: 614-846-0146 *Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld © 2011, Prosper®
About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely) the probability they would recommend the make/model of the vehicle they currently drive to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273 © 2011, Prosper®
Top 10 Vehicle Net Promoter Scores The top 10 rated vehicles by NPS score well above the average of 20.1% among all car owners. Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273 © 2011, Prosper®
Vehicle Net Promoter Scores (Continued) Ford and Chevrolet, although top vehicles considered by New Vehicle Purchasers, score below average when it comes to Net Promoter Scores. However, they do score higher than BMW and Kia, two makes predicted to see growth. Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273 © 2011, Prosper®
Contact For media inquiries:Chrissy Wissinger, Communications Manager              Randi Honkonen, Analystbiginfo@bigresearch.com 			      randi@bigresearch.com	614-846-0146 Disclaimer BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

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Vehicle Net Promoter Scores

  • 1. Special Report:Vehicle Net Promoter Scores* Consumer Intentions and Actions® (CIA®) Survey, Feb-2011 8,273 respondents participated in the February Consumer Intentions and Actions®(CIA®) Survey conducted 2/1-2/8/2011. Margin of error is +/- 1.1%. BIGresearch® 450 W. Wilson Bridge Rd. Suite 370 Worthington, OH 43085 Ph: 614-846-0146 *Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld © 2011, Prosper®
  • 2. About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely) the probability they would recommend the make/model of the vehicle they currently drive to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273 © 2011, Prosper®
  • 3. Top 10 Vehicle Net Promoter Scores The top 10 rated vehicles by NPS score well above the average of 20.1% among all car owners. Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273 © 2011, Prosper®
  • 4. Vehicle Net Promoter Scores (Continued) Ford and Chevrolet, although top vehicles considered by New Vehicle Purchasers, score below average when it comes to Net Promoter Scores. However, they do score higher than BMW and Kia, two makes predicted to see growth. Source: Consumer Intentions and Actions® (CIA®) Survey Feb-2011, N=8,273 © 2011, Prosper®
  • 5. Contact For media inquiries:Chrissy Wissinger, Communications Manager Randi Honkonen, Analystbiginfo@bigresearch.com randi@bigresearch.com 614-846-0146 Disclaimer BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.