Consumer Snapshot - March 2016

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March 2016
Consumer Snapshot

www.ProsperDiscovery.com © 2016, Prosper®www.ProsperDiscovery.com © 2016, Prosper®
sentiment strategy
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or
obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of
Prosper and reliance thereon and use thereof shall be at the user’s own risk.
March 2016
credit
quarterly

sentiment
consumer sentiment
ending three consecutive months of decline,
confidence rallies in March with 47.4% feeling
confident/very confident in chances for a
strong economy
very confident/confident in chances for a strong economy
{adults 18+}
Source: Prosper Insights & Analytics
while this month’s reading still represents a y/y
decline, it bests the 13 month average (46.6%)
50.5%
47.4%
35%
37%
39%
41%
43%
45%
47%
49%
51%
53%

sentiment
very confident/confident in chances for a strong economy
{adults 18+}
historical perspective
though the current reading falls short of Mar-15, it
still represents an optimistic March outlook
compared to recent years
this month’s reading is in line with pre-recession
Mar-07 (46.9%)
46.9% 47.4%
0%
10%
20%
30%
40%
50%
60% consumer sentiment
ending three consecutive months of decline,
confidence rallies in March with 47.4% feeling
confident/very confident in chances for a
strong economy
while this month’s reading still represents a y/y
decline, it bests the 13 month average (46.6%)

strategy
practicality & focus on needs
{adults 18+}
practical purchases
while economic sentiment shifted dramatically
this month, practical purchase intentions
remained stable
focus on needs
consumers’ focus on needs over wants becomes
a little less sharp m/m and y/y
in March, 35.7% indicate that they’ve become
more practical with purchasing, continuing just
below the 13 month average (37.4%)
currently, 40.5% are zeroing in on just what they
need when at the store, tracking just under the
13 month average (43.4%)
38.3%
35.7%
45.2%
40.5%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT

strategy
practical purchases
while economic sentiment shifted dramatically
this month, practical purchase intentions
remained stable
focus on needs
consumers’ focus on needs over wants becomes
a little less sharp m/m and y/y
in March, 35.7% indicate that they’ve become
more practical with purchasing, continuing just
below the 13 month average (37.4%)
currently, 40.5% are zeroing in on just what they
need when at the store, tracking just under the
13 month average (43.4%)
financial plans over the next 3 months
{adults 18+}
shoppers showing signs of easing back into
spending, backing off of major financial plans
both m/m and y/y
0% 10% 20% 30% 40%
Pay down debt
Increase savings
Decrease overall
spending
Mar-15 Feb-16 Mar-16

credit quarterly
current credit card debt
while three in ten (30.7%) report $0 credit card
balances each month, the majority of consumers
maintain balances of $1 to $2,500 (40.6%) or
$2,501 to $5,000 (12.5%)
average monthly household credit card debt
{adults 18+}
30.7%
40.6%
12.5%
0% 10% 20% 30% 40% 50%
$0
$1 to $2,500
$2,501 to $5,000
$5,001 to $7,500
$7,501 to $10,000
$10,001 to $12,500
$12,501 to $15,000
$15,001 to $17,500
$17,501 to $20,000
More than $20,000

credit quarterly
average monthly household credit card debt
{adults 18+}
5 year trends
while it appears that more consumers were
willing/able to fund holiday spending with credit,
they are making good on Q1 repayment plans
over the longer-term, consumers seem confident
taking on smaller balances, with the percentage
of $0 balances continuing below the 5 year
average (32.5%)
current credit card debt
while three in ten (30.7%) report $0 credit card
balances each month, the majority of consumers
maintain balances of $1 to $2,500 (40.6%) or
$2,501 to $5,000 (12.5%)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Jun-14
Sep-14
Dec-14
Mar-15
Jun-15
Sep-15
Dec-15
Mar-16
$0 $1 to $2,500 $2,501 to $5,000

Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
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Consumer Snapshot - March 2016

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