1. Consumer Snapshot
january 2014
www.ProsperDiscovery.com

2. january 2014
sentiment
strategy
state of the
consumer
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future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
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© 2013, Prosper®

3. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
45%
economic sentiment continues to climb in January, with
43.2% confident/very confident in chances for a strong
economy
40%
35%
consumer confidence
43.2%
13 month summary
35.3%
30%
28.3%
current reading represents a 20%+ increase over a year
ago as well as the third consecutive month of increase –
an occurrence last seen in mid-201
2
25%
20%
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®

4. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
60%
50%
consumer confidence
50.5%
43.2%
40%
economic sentiment continues to climb in January, with
43.2% confident/very confident in chances for a strong
economy
13 month summary
35.3%
current reading represents a 20%+ increase over a year
ago as well as the third consecutive month of increase –
an occurrence last seen in mid-201
2
30%
20%
new year, new hope?
10%
consumer confidence currently the most optimistic
headed into the New Year since the “Great Recession”
0%
Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14
however, remains below pre-recession Jan-07
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®

5. strategy
practicality & focus on needs
{adults 1
8+}
60%
55%
an early spring in consumers’
spending steps?
53.7%
50%
45%
49.6%
45.0%
with confidence rising, practicality toward purchasing
(41.8%) slips six points from December (47.9%)
year-over-year, pragmatic purchase intentions down
less dramatically
40%
41.8%
look for thoughtful spending
to continue
35%
nearly half (49.6%) continue to focus on just what
they need when at the store, declining from
December (52.5%) and Jan-1 (53.7%)
3
30%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
Source: Monthly Consumer Survey
with practicality decreasing, look for consumers
to consider quality, service, experience, etc. when
making purchases
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© 2013, Prosper®

6. state of the consumer
do you think the economy will ever rebound to what it was before the current economic
crisis? {adults 1
8+}
Yes
No
Not sure
Jan-10
More than a third (35.1%) are hopeful for an
1
economic rebound, even with Jan-1 (35.1%), but
below Jan-10 (40.8%)
35.1%
Jan-11
32.3%
Jan-12
Debt Crisis of Aug-1
1
31.6%
Jan-13
Fiscal Cliff Fall-out
35.1%
Jan-14
20%
optimism upticks from 2013, 2012
40.8%
25%
30%
35%
40%
45%
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®

7. state of the consumer
do you think the current economic crisis will impact your lifestyle over the next 5 years in
any of the following ways? (top 5) {adults 1
8+}
I will try to stick to a budget
I will consider each purchase
more carefully
optimism upticks from 2013, 2012
More than a third (35.1%) are hopeful for an
1
economic rebound, even with Jan-1 (35.1%), but
below Jan-10 (40.8%)
40.3%
38.8%
look for cautious consumers to continue
I will be more price conscious
when buying clothing and
food
37.1%
I will not incur a large credit
card debt
35.5%
I will spend less dining out
while top 5 financial “fixes” have declined compared
to 201 and 2010, 82% indicate that the economy will
2
impact their lifestyle into 201
9
Jan-10
Jan-12
Jan-14
34.6%
two out of five Americans plan to stick to budgets,
consider purchases more carefully
consider this: changes have been made (i.e. not
trying to stick to budgets, already doing so)
0% 10% 20% 30% 40% 50% 60%
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®

8. thanks
visit ConsumerSnapshot.com access:
______________________to
Consumer Snapshot InsightCenter™
PowerPoint Slides
…and more
Pam Goodfellow
Consumer Insights Director
Prosper Insights & Analytics™
pam@goProsper.com
ProsperDiscovery.com
Messier 82 image source
www.ProsperDiscovery.com
© 2013, Prosper®