Ecommerce seo checklist 15 questions to ask yourself to improve site ranking

internetsearchinc.com
Ecommerce SEO Checklist: 15
Questions to Ask Yourself to Improve
Site Ranking
Deepak Wadhwani
Let us first understand ecommerce SEO. Ecommerce is to conduct
commercial transactions of business electronically, over the
internet. SEO or search engine optimization is a process by which
the visible prominence of a website is naturally enhanced in
‘searches’ on search engines. Thus, this ecommerce SEO checklist
puts forward pertinent questions you should ask yourself to improve
your website’s ranking on search engines.
It goes without saying that it is extremely difficult to conduct
ecommerce business and prosper without appropriate SEO.
Ecommerce SEO has become so competitive that it is a very
complex and challenging task to employ. On one hand you got to
compete with ecommerce giants like Amazon and eBay and on the
other, you have to check for new factors- such as site speed, click
through rates and user experience which affect ranking.
Luckily for you, these questions below should give you answers to
take on your competitors as well as the giant brands and beat them
at their own game on Google and other search engines like Bing
and Yahoo!. It should also help you garner more traffic for your site
and convert them into customers.
Ecommerce SEO Checklist: 15 Questions to Ask Yourself to Improve ... about:reader?url=http://www.internetsearchinc.com/ecommerce-seo-c...
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Infographic Source: pagetrafficbuzz
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1. Have you employed tools for tracking and
measuring traffic?
Google Analytics along with Google Search and Bing Webmaster
Tools will give you an insight on organic search as well as online
engagement, when they are installed on your website.Google
Analytics gives you a wide angle on web traffic trend letting you
know your site’s performance on search results. At the same time
Google Search Console and Bing will let you know of errors if any
while evaluating your keywords and the performance of your
landing page. They also let you monitor your backlinks test data,
detect mobile friendliness matters and also look for other technical
issues.
2. Have you chosen relevant keywords?
Selecting the correct keywords to use in your content is of
paramount importance. It helps to enhance in organic search,
providing better results. Every page needs to have relevant and
unique keywords and their variants with good search volume. They
should be in tune with your business and line of products as well.
3. Have you provided unique page titles?
It is important that every page has a unique title, not exceeding 70
characters, including spaces. Include your primary keyword in each
title and repeat them in the main and secondary headings. With a
plethora of products on the ecommerce site, it would be in your
best interest to use the product name itself for the page title.
4. Do all your pages have distinctive Meta
Descriptions?
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Meta Descriptions are of 156 characters or less, describing the
contents of your page that a user will see upon search. Ideally it
would also have a call to action appeal. Though Meta Descriptions
do not have a direct bearing on organic search, they help to
achieve a click to your site by inspiring the user.
It is recommended that each page on your site has a Meta
Description. Product pages can contain product descriptions in this
area.
5. Have you blocked lesser pages from being
crawled?
Pages such as checkout page, thank you page, cart page and wish
list are quite uninteresting and not good as landing pages for
searchers. These pages can be blocked from crawling by telling the
search engines not to do so. All you need to do is upload a robot.txt
file on to your server, listing out the pages you do not want the
search engines to crawl.
6. Do your pages have breadcrumb
navigation?
Breadcrumb Navigation is a king of ancillary navigation that
discloses a user’s position within a website or application. This is
extremely useful for visitors as well as the search engine bots.
Users find it easy to navigate back to earlier pages or categories.
As for the search engines are concerned, breadcrumb navigation
lets them understand the structuring of the site in a better way,
thereby helping in the creation of cleaner internal links.
7. Is there enough content on your website?
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One of the tougher challenges for ecommerce websites is content.
However, this issue needs to be addressed if you want better
organic visibility. It is imperative that each page must have fresh,
informative and unique content. This helps to improve the site
quality and at the same time increase the keyword density, while
avoiding plagiarism.
8. How do you handle ‘out of stock’ pages?
It is quite common to run out of stock of certain products or entire
categories in an ecommerce business. However, when these
products run out, so do the pages! You can keep the pages active
by inserting a note that the product is out of stock temporarily and
even ask for a signup to get notified when the product is
replenished.
9. Is your content created for informational
keywords?
At times a page can rank because of informational keywords or
phrases like “how to use your mixer blades” even though the exact
words are not on the page. This can create a great bounce rate
because the searcher leaves abruptly, not having found what he
was looking for. You can capture this traffic by providing answers to
these type of questions in a blog or resource center.
1o. Have you inserted relevant keywords in
your URLs?
Inserting the relevant keywords in category as well as subcategory
pages enhances search results. It helps for easier crawling or
indexing by search engines.
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11. Have you provided reviews on your
product pages?
Having product reviews and ratings not only adds to content but
helps the buyer to make better purchasing decisions.
12. How fast is your website?
The loading time for your website is very important for search
engine as well as user experience. The user may not have patience
to wait for a slow site to load and will leave to another site. The
search engine too will not consider your site as of high quality,
resulting in lower ranking.
13. Is your site responsive on mobile
devices?
Search engines like sites that are responsive on mobile devices
and give them the tag of “mobile friendly” on searches and this
counts for a slightly higher ranking. You could actually test your
website for its mobile friendly nature here.
14. How do customers use the internal
search on your site?
It is important to optimize your site for internal search as much as
you do for Google search! Check and analyze terms used on your
site by customers and fix any issues immediately.
15. Did you add canonical tags for the
filtered page view?
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Ecommerce sites are built allowing one to filter category pages’
results by size, rating, color, price or other characteristics. Often,
when a searcher fine-tunes or filters the results, a new page may
be loaded with the search factor appearing at the end of the URL.
You need to add canonical tags to such pages to avoid duplication
of content.
Well, then, the above questions are your checklist for ecommerce
SEO’! Ask yourself these questions, and find answers to address
generic SEO issues you could be facing. This will help you to
create a better user experience as well as more satisfaction for you!
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Ecommerce seo checklist 15 questions to ask yourself to improve site ranking

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