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Cellebrite Sales Pitch
1. In the Store and Beyond
Optimizing Retail Operations
2. Supports X,XXX+ phones – any carrier or technology
including: Android, iOS, Windows Mobile, BlackBerry®, Symbian & Palm
World leader in the mobile retail market
• More than XXX,XXX platforms deployed
• Over XXX million transactions performed annually
More than XX years’ mobile data processing
Frequent SW updates ensure pre-launch compatibility
with new phones introduced to market
Comprehensive retail product suite
Language support – multilingual UI in XX languages
Powerful roadmap & product release plan
Cellebrite’s Industry Leadership
6. 5
TBR Roadmap
• Transaction Time Estimation
• Target phone disk-space
calculation
• Accelerated transfer speed
• New HTML Help screens
• Advanced statistics collection
and reporting mechanism
• Extended content transfer:
• Email account settings
• Backup/restore of downloaded
app data
• Sound notifications: transfer
complete, idle, etc.
• Self-service point
• Interactive communication
and messaging
• Enhanced phones search engine
• Phones favorite list
• New GUI
7. 6
Unnecessary returns of “No Fault Found” phones
Burdens call centers with thousands of long calls
Large inventory of “B” stock required to replace faulty phones
Phone Issues Increase Cost
6
Reduce returns of NFFs by XX% or more
Minimize high-cost resolutions with effective low-cost alternative channels
Streamline repair center operations by triaging phones
Eliminate Unnecessary Expenses
8. Different customer types:
• Technologically challenged
• High privacy concerns
• Preference for full service
Different situations:
• Lack of planning / Impulse buy
• Phone problems
• Backup as safeguard
• Prior to Wipe / Factory reset
• As preparation for loaner phone
Customer Demand for In-Store Transfers
9. 8
Established XXXX – world leader in mobile data transfer, backup & restore, diagnostics; forensic
mobile data extraction & analysis
About Cellebrite
Two Divisions
Mobile
Retail
Mobile
Forensics
Staff
XXX-XXX
Dedicated to R&D
In excess of
at more than XXX
customer sites globally
150,000 units
successfully
deployed
HQ in Israel
offices in USA, Germany,
Singapore, Latin America
Since 2007
Nagoya, Japan; traded
on JASDAQ
fully-owned subsidiary of
10. 9
Business Impact of Phone Problems
Lowers
customer satisfaction
Creates problems
in retail stores
Increases Costs
(repair center, shipping,
labor, inventory)
Call centers are cost centers
Phone trouble increases call volume
Nature of remote troubleshooting lengthens average call duration
More calls x longer calls = High Cost
Employee turnover and ever-changing population of phones increase training costs and reduce effectiveness
Image of multiple diverse customers, preferably in line/retail setting; preferably holding phones.