Marketing + Sales Partnership 2013 Review

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Modicum

(CB826628)

Business

1/25/2016
Marketing + Sales
=
Partnership
2
2013 PARTNERSHIPS

2014 – FOCUS
1/25/2016
Communication
Product
Marketing:
Customer
Life Cycle:
Customer NPS
& Renewal
Outlook
Assets:
Leads - Prioritize
Account Book
w/ Timely Opportunities
4

COMMUNICATION
1/25/2016
Centralize, Simplify,
Communicate –
Communication
Platform in SF
Product Updates
Improvements
to Products
Site Changes
5

CB1 BUNDLE
1/25/2016
CB1 Platform Presentation
Sales Sheets for
Talent Network
Network Video
Communication Plan
6

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Marketing + Sales Partnership 2013 Review

2. 1/25/2016 Marketing + Sales = Partnership 2 2013 PARTNERSHIPS

3. 2013 REVIEW 1/25/2016 Brand & Thought Leadership Sales Opportunities: Connections and Conversations 3

4. 2014 – FOCUS 1/25/2016 Communication Product Marketing: Customer Life Cycle: Customer NPS & Renewal Outlook Assets: Leads - Prioritize Account Book w/ Timely Opportunities 4

5. COMMUNICATION 1/25/2016 Centralize, Simplify, Communicate – Communication Platform in SF Product Updates Improvements to Products Site Changes 5

6. CB1 BUNDLE 1/25/2016 CB1 Platform Presentation Sales Sheets for Talent Network Network Video Communication Plan 6

Hinweis der Redaktion

(image of a strong union/connection – a chain or two hands interlocked?)
Brand & Thought Leadership 12 Large Scale Research Studies 7,000 attendees at 41 Speaking Engagements 21,909 Event Attendees/Booth Participants 5000 Webinar Attendees 6,501,912 Emails Delivered and 849,111 Opened Sales Opportunities: Connections and Conversations 80,049 Leads Sent to the Salesforce 35,135 marketing generated leads (non-ecomm) 23,809 Appointments Set 12,300 Proposals Created
Product Marketing: More segmented by customer persona and CB account attributes Mapped to cus challenges SaaS best practices in Lead Gen Customer Life Cycle: Customer Lifecycle Messaging: Lead Nurture (prospect), Welcome (new contract), Product Newsletter (current customers), Renewal (auto-renew and annual customers), Winback Customer NPS & Renewal Outlook NPS at Rep level NPS at Contact & Account Level Assets: Industry/Occupation Reports Proposals & Presentations Sell Sheets Leads - Prioritize Account Book with Timely Opportunities Thought Leadership: HRConnect: Monthly topic sent to HR general ENT audience Candidate Behavior HRTechnology Communication Consistency of updates
Centralize, Simplify, Communicate – CB Communication Platform in SF Product Updates Mobile What’s working what’s not What’s on the kill list Improvements to Products What is better/new about our products and how we do position them? TN Renewals Site changes EOI impact and how you position How we drive EOI – it’s not free