"In the midst of chaos, there is also opportunity". GDPR is coming and being prepared is not an option, it’s a requirement. Prolet will walk through the challenges presented by the new regulation for all of us, from in-company struggles to winning the battle with, and for the user. The topic will center around the knowns and the unknowns of GDPR - our fears, worries and opportunities in the journey to compliance.

1. @proletm1
The Art of War: Getting Ready
For GDPR

2. @proletm2
Prolet Miteva
• Digital analytics leader by day
• Chapter co-leader – San Francisco DAA
• Organizer – MeasureCamp San Francisco
• Archery enthusiast
Head of Web Analytics Platforms, Autodesk

3. @proletm3
Before We Get Started….

4. @proletm4
“In the midst of chaos, there is also
opportunity.”
Sun Tzu, “The Art of War”

5. @proletm5
By The End You Will
Have a few pointers on
how to approach your
opt-in notice
Have way more work on
your plate
Have a list of items to
keep in mind for GDPR
readiness

6. @proletm6
“Management of many is the same
as management of few. It is a matter
of organization.”
Sun Tzu, “The Art of War”

7. @proletm7
System & Data Inventory – Collection & Use
What Who How

8. @proletm8
First Some Cleanup
No hard coded tags Policy for future

9. @proletm9
Some More Cleanup
Eliminate old tags Automatic expiration Cleanup your mailing
lists

10. @proletm10
How Will You Handle Your User’s Requests
Manual Automated Self Service

11. @proletm11
Define Your Vendor Categories For Consent
Analytics Remarketing Voice of Customer Optimization

12. @proletm12
“The wise warrior avoids the battle.”
Sun Tzu, “The Art of War”

13. @proletm13
Identify and Define Your Vendors

14. @proletm14
Consolidate, Consolidate, Consolidate

15. @proletm15
Separate Your Operational From Analytics Data
Operational Reporting /
Marketing /
Profiling

16. @proletm16
Your Tools and People Can Be Your Downfall

17. @proletm17
Reexamine Your TMS Configuration
Restructure for
compliance User permissions

18. @proletm18
Dealing With People & “Special” Vendors
Internal Training Internal
Contracts/Policies
Monitoring Plan

19. @proletm19
Basically …
Scare the s**t out of people &
hold them accountable

20. @proletm20
“Thus the expert in battle moves the
enemy, and is not moved by him.”
Sun Tzu, “The Art of War”

21. @proletm21
How Are Your Vendors (Therefore You) Complying
Legal Agreements Tools

22. @proletm22
Hunt Down Your Vendors & Demand Response &
Capabilities Early

23. @proletm23
How Far Do You Take “Legitimate
Interest”

24. @proletm24
Update Your Privacy Policy
(39) The principle of transparency requires that any information
addressed to the public or to the data subject be concise, easily
accessible and easy to understand, and that clear and plain
language and, additionally, where appropriate, visualisation be
used.

25. @proletm25
Going Forward
Deployment &
Access Permissions
Monitoring Plan

26. @proletm26
“Build your opponent a golden
bridge to retreat across.”
Sun Tzu, “The Art of War”

27. @proletm27
You Have To Actually Ask & Get An Answer!
No prechecked
boxes
Silence is not a
consent
SLAP – Speak Like A
Person

28. @proletm28
These Are No Longer Acceptable
Do not not track me
Yeah that’s right, we are awesome and preselected this for you!
I don’t even have a box, but by default you agreed,
even though you did not know it!
By continuing you agree to our ridiculously incomprehensible
terms & conditions. Oh yeah, BTW we already dropped a s**t load
of cookies on your computer.

29. @proletm29
So “What to do” You May Ask?
Good starting point:
https://iapp.org/resources/article/the-ux-guide-to-getting-consent/

30. @proletm30
Record Their Choice & Give Them a Way Out
Record selection Opt out at any time

31. @proletm31
Other Questions To Ask Yourself
Timing and frequency Features and actions
that build trust

32. @proletm32
Testing for UX
But you cannot use an A/B testing tool…

33. @proletm33
Testing for UX
Language Layout Opt-in elements

34. @proletm34
“If you know the enemy and know
yourself, you need not fear the result
of a hundred battles.”
Sun Tzu, “The Art of War”

35. @proletm35
Educating Your Dev Teams
Data collection Privacy by design Processing and
usage

36. @proletm36
Educating Your Marketing Teams
How they do
marketing will change
Who and how they
can contact
Effects on volume

37. @proletm37
Life After
“In peace prepare for war,
in war prepare for peace.”
Sun Tzu, “The Art of War”

38. @proletm38
Summary
• GDPR is upon us
• Document your data
• Cleanup your tags & mailing lists
• Reevaluate your vendors & tools
• Create a kick-ass opt-in notice
• Educate your stakeholders
• Stay strong!

39. @proletm39
Thank you!
@proletm
https://www.linkedin.com/in/prolet
prolet@gmail.com
Q&A