What is your brand differentiator? Do you have strategic marketing plan for your career?
There are so many topics on employee engagement, career development for employees, succession planning but what about our own HR career? What is your personal career plan for the next 3 to 5 years? You should have the answers to these questions as it pertains to your own career. However, we hear from many HR professionals the following statements: "I focused so hard on being a top contributor", "I didn't put in the time to get know others inside or outside my organization", "My executive management team doesn't notice me", or "I failed to build the essential strategic relationships that could help me transition to employment quickly once I lost my job."
Paul will present marketing techniques that will help set you apart from other HR professionals in your field and will help you develop your brand. By end of this presentation, you will know how to:
Develop a strategic plan for one's own HR career
Engage in an environmental scan leveraging tools and methods such as SWOT and Competitive Research to help with brand differentiation
Leverage advanced features of professional networking tools – such as LinkedIn – to engage and connect with industry leaders
Attendees of this presentation can expect to walk away with the strategic marketing skills essential for one's own HR career both internal and external to the organization. HR Professionals-in-transition can expect to learn strategic marketing skills that can significantly shorten their transition time.
Speaker/Presenter Bio: As a Seattle Times columnist and career transition consultant with ProLango Consulting Inc, Paul Anderson is considered a thought leader on professional relationships, career strategy, negotiations and communication. Most recognized in the Puget Sound, Anderson's work has been featured in national publications such as The Wall Street Journal, US News & World Report, USA Today and locally with KOMO 4, FOX Q13, The Seattle Times, and others.
Anderson has trained over 4,000 mid to late career professionals on how to transition quickly in this tough market and has worked with several hundred on changing industries or getting promoted through the corporate ladder. His company ProLango Consulting currently provides rapid outplacement 2.0 services to corporations and helps professionals-in-transition through public seminars, large career mixers and private coaching.
49. Visibility
• Social Media
• Traditional media
• Public speaking
• Writing white papers or articles
• Strategic volunteering
• Blogging, Tweeting, and Podcasting