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Candidate Training - Targeting and Voter Contact

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Progressive Majority
Progressive Majority

Learn how to reach voters and how to get them to the polls to vote for you! Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office

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Targeting & Voter Contact Contact: [email_address]
I. Targeting
Key Terms Target (Narrows Universe) Field operation (Talks to individual voters)
Targeting ,[object Object],[object Object]
Determining Your Vote Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example (Island County, WA) Registered Voters: 43,083(27,259 HH) Recent turnouts: 2006-60%, 2007: 39%, 2008: 81%, 2009: 48% Likely turnout in 2010: 60%: 25,849 votes cast Votes to win: 12,925 Cushion (2%): 517 votes Modified Votes to win: 13,442
So who do I talk to? X X X Never Vote X Persuasion #2 GOTV Sometimes Vote X Persuasion #1 WITH US Always Vote Always Vote Republican Persuadable /Swing Voters Always Vote Democratic
National Committee for an Effective Congress (NCEC) ,[object Object]
Using NCEC / Other Precinct Data ,[object Object],[object Object],[object Object],[object Object]
Put results on a map
Increasing Voter Performance ,[object Object],[object Object],[object Object]
Individual Voter Level ,[object Object],[object Object],[object Object],[object Object],[object Object]
II. Voter Contact
Door Knocking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do the math! ,[object Object],[object Object],[object Object],[object Object]
Phones ,[object Object]
Do the math! PHONE BANKS Average Volunteer makes 10 actual contacts/hour 3000 HH / 10 Contacts/hour = 300 calling hours 300 calling hours/3 hour shifts=100 Volunteers needed
Direct Mail ,[object Object],[object Object],[object Object]
Contact: Progressive Majority www. progressivemajority .org

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Candidate Training - Targeting and Voter Contact

  • 1. Targeting & Voter Contact Contact: [email_address]
  • 3. Key Terms Target (Narrows Universe) Field operation (Talks to individual voters)
  • 4.
  • 5.
  • 6. Example (Island County, WA) Registered Voters: 43,083(27,259 HH) Recent turnouts: 2006-60%, 2007: 39%, 2008: 81%, 2009: 48% Likely turnout in 2010: 60%: 25,849 votes cast Votes to win: 12,925 Cushion (2%): 517 votes Modified Votes to win: 13,442
  • 7. So who do I talk to? X X X Never Vote X Persuasion #2 GOTV Sometimes Vote X Persuasion #1 WITH US Always Vote Always Vote Republican Persuadable /Swing Voters Always Vote Democratic
  • 8.
  • 9.
  • 10. Put results on a map
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17. Do the math! PHONE BANKS Average Volunteer makes 10 actual contacts/hour 3000 HH / 10 Contacts/hour = 300 calling hours 300 calling hours/3 hour shifts=100 Volunteers needed
  • 18.
  • 19. Contact: Progressive Majority www. progressivemajority .org