PDPU - Corporate Communication Course

1. Topic: Ethical Communication Subject: Corporate
Communication
Faculty: Dr.Nigam Dave
Nigam.Dave@spt.pdpu.ac.in
Key Learning (s): Unit Essential Question(s):
Concept: Concept: Concept: Concept:
Lesson Essential Points Lesson Essential Points Lesson Essential Points Lesson Essential Points
Concept: - In a general sense, ethics is the name we
give to our concern for good behavior. We feel an
obligation to consider not only our own personal
well-being, but also that of others and of human
society as a whole. We discuss the relevance of open,
transparent and ethical communication.
D
What is ethics? Prisoner’s
Dilemma, Altruism, The butterfly
effect, ReceiverCentric Ethical
Communication.
(1)What do we understand by
ethical communication? Isn’t ethical
corporate communication an
oxymoron?
Optional Instructional Tools
While writing your answers,
cite examples from real life.
First write down all points at
the start of your answer as
‘Key Concepts’
What is Ethics? Butterfly Syndrome Ethical Communication Media Communication
* Self imposed norms –
temperance, moderation,
integrity, prudence,
industriousness, chastity
* Other related norms – justice,
honesty, generosity, kindness,
trustworthiness
* Prisoner’s dilemma and how it
cannot be used if frequency of
communication is more.
*Human act and its universal
consequence.
*Chaos theory and butterfly
effect.
*Today’s problems the result of
yesterday’s shortsightedness.
*Mass communication, media
and speed of communication.
* The basic concern for the
good of others. Lack of
criticism, compassion for
others, restraint and
moderation, self analysis, and
empathy would be the key of
communication. It would not
incite people to violence or
hatred.
Media of mass communication have
great power today but along with
great power, they must be aware of
greater responsibility. Media should
be socially concerned and even while
presenting problems should express
hope and optimism. It should never
give importance to trivial and
superficial and a degrading content.
It is not supposed to be biased.

2. Vocabulary: Vocabulary: Vocabulary: Vocabulary:
Additional Information:
Prisoner’s Dilemma. Reconnaissance, Black Hats,
White Hats, Gray Hats.
Chaos Theory. Empathy, Reciprocity,
Moderation, Restraint.
Examples Discussed- Mullah Nasruddin definition of honesty and wisdom, Eat today, your grandchildren would pay tomorrow, Nitishatakam, Panchtantram, Ten
Commandments.