Creativity is the ability to break from rigid habits and think differently. It involves combining objects or ideas in new ways to satisfy needs. While creativity seems mysterious, it can be cultivated by changing perspectives, using techniques like mind mapping to generate many ideas, and solving for the underlying causes rather than surface-level effects. The document encourages embracing one's creative potential by suspending judgment and exploring alternatives through soft, flexible thinking.
11. Creativity
Creativity is simply the ability to
make new combinations of
objects, numbers, colors, notes,
chemicals, and words which
satisfy some need or desire.
For example, a clock radio is the
combination of a clock and a radio.
25. Soft and Hard Thinking
Soft Hard
Fantasy Approximate Direct Precision
Humor Paradox Adult Work
Child Hunch Reason Focused
Metaphor Dream Analysis Logic
Play Ambiguity Specifics Reality
Generalization Diffuse Consistency Exact
27. Top Ten List of Idea Friendly Times
1. While sitting on the toilet.
2. While showering or shaving.
3. While commuting to work.
4. While falling asleep or waking up.
5. During a boring meeting.
6. During Leisure reading.
7. While exercising.
8. On waking up in the middle of the night.
9. While listening to a church sermon.
10. While Performing Manual Labor.
49. So Remember
All of us have creative potential.
Soft thinking leads to creative ideas
Different viewpoints work best.
Solve the cause, not the effect.
Good ideas come from many ideas.
Give judgment a rest, and create solutions