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1. The ABC's of SEO

2. Keyword content articles, boy oh boy are they the latest
rage on the Internet! Have keywords got you spinning?
Stop flailing around for a minute and pay attention,
keywords are really not the big idea and as soon as you
learn that, you'll be on your way to the top of the search
engine. If you're ready to leave your competition to eat
dust, read on.

3. While we're on the subject of SEO, it's really kind of hard
not to elaborate on domain names first. Let's say that
the name of your site is Cow Doodle, just an example.
Should your site be cowdoodle.com or cow-doodle.com?
There's really a lot of debate about which would be best
to use. Consider the hyphen because it may be easier for
the bots to read, there's really no evidence that
supports this and you should use your own discretion
but that's my personal preference.

4. Having said that, let's move on to the important topic
and that's keywords. Keywords are what people use to
find you, when they type in a phrase like "western
boots", if you sell western boots or have any type of
business relating to western boots then that means you
want that person to find you. If it's western boots
potential clients are typing in to find you, then that
should be your keywords to begin with. If your business
has fifty different pages, that feature fifty different
items then doesn't it makes sense to dedicate your
efforts unique to each page? Each page should be
keyword rich keeping your products and searched terms
in mind.

5. Beware.

6. If your products are made by G.E., it's best not to let the
term "G.E." overcast your pages and put a damper on
your products. The best way to find out what the best
keywords would be for your site would be to put
yourself in the shoes of your potential clients. Ask
yourself a question.

7. If you were a potential client looking for a product you
have, what kind of phrase would you look for to find it?
Answer that question and get other people to answer it
too. It doesn't have to be a product; it can be services
that you provide or anything for that matter.

8. After you settle the keyword debate, think about
keyword density.

9. Keyword density is really a percentage. Let's say you
have 100 words, and your keywords are mentioned 5
times throughout your content article, then you have 5%
keyword density in that content article. That's seems
simple enough right?

10. It really is but the mistake that most people make is
going overboard with keywords. I think you know what I
mean, just take a look below at this example to see what
happens when someone goes overboard.

11. The norm would be:

12. Mary had a little lamb, his fleece was white as snow and
everywhere that Mary went, the lamb was sure to go.

13. Makes sense right?

14. Mary had a little lamb, Mary had a little lamb his fleece
was white as snow and everywhere that Mary had a
little lamb, Mary had a little lamb was sure to go.

15. That's gone overboard and it's everywhere!

16. That's gone overboard, not going and it's ridiculous to
try to do that to draw in potential clients. Would you
rather have quality or quantity? Most of us want quality
and it's no different for the potential clients you want to
target. Not only should your content be keyword rich, it
should be rich in context and that's where a little skill
comes in.

17. Don't waste your money on those supposed keyword
generators because you'll end up editing the content
and if you're not a writer, you'll be lost!

18. Hire a writer.

19. It may set you back a few bucks but in today's Internet
politics, there's really no way around it. Top sites are
paying freelance writers to develop keyword rich
content everyday and why shouldn't you? There are
oodles of places on the Internet at this very moment
with content writers waiting to write killer content for
your site, most of them are experienced with SEO
requests and you'll notice a turn around by just viewing
the stats of your website. The overall goal is to keep
your clients coming back, grab their attention with
useful information so that they can browse through your
site to see what else you have to offer and that's
priceless.

20. Especially once you consider the money you are already
losing.

21. Meta tags were once the rave and everyone jumbled
every keyword possible into them, guess what...sites still
have them stuffed into page titles-it's useless. Meta tag
days are over.

22. Links are in though! You can gain some rankings by
linking to other top sites that hold them and if you can
negotiate some reciprocal links back, it's even better.
This makes your site look important, if all of these sites
want to link to you then that means your site should be
easier to find. The search engines will reward you
generously.

23. If you want to gain better rankings, these are the ABC's
of SEO and they should be followed with respect. A little
patience and some hard work will put you closer to the
top, where everyone wants to be.

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