Presentation during a FUTUROPA meeting on "German Travel Behaviour" by Ms Heike Beller, Account Manager International from FVW Mediengruppe , leader of the German Travel Industry with over 40 years of experience in the tourist industry and leader publications in the German Market

1. Travel Market Germany
11th September 2011
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

2. National Deficit
Prognosis of national deficit and new indebtedness 2010/2011
Source: EUROSTAT, OECD 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

3. Nominal Gross Domestic Product per Capita
GDP per capita, Euro per inhabitant, 2006–2010
Source: EUROSTAT, OECD 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

4. Price Indices
Price index, 2000 = 100, based on Euro
Source: EUROSTAT, OECD 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved
*forecast

5. Unemployment
Unemployment in % population, July 2010–July 2011
Source: EUROSTAT, OECD 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

6. Gross Disposable income of households
Real adjusted gross disposable income of household per capita, 2009, Euro
Source: EUROSTAT, OECD 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

7. Lowest unemployment figure for 10 years
Employed population
Unemployed population
40.55 million
2.95 million
German population 2010
81.76 million
Non-active population
38.47 million
Source: German Federal Statistical Bureau 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

8. German microcensus
Total number of Germans (1,000) per age group
Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

9. German microcensus
Age groups (000) and annual net income per capita (Euro)
Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

10. German microcensus
Structure of household and net income per household (000)
Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

11. Demographie
Structure of households (000)
Source: German Federal Statistical Bureau 2007 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

12. Germany is travel champion
World Top Tourism Spenders 2009 (bill. US $)
Source: UNWTO 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

13. Planned destination of the main holiday 2010
Where do you plan to spend your main holiday in 2011? (%)
Source: Flash Eurobarometer 2011, Survey on the attitudes of Europeans towards tourism, March 2011, EU Commission © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

14. Key Trends 2011
Planned holiday destinations 2011, % (holiday 4+ nights)
Source: F.U.R. 2011 Reiseanalyse © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

15. Steady length of stay
Average duration of main annual holiday
Leave days per year 2008 2009 2010
30 12.2 13.0 12.5
Source: 27th German Tourism Analysis 2011 by Stiftung für Zukunftsfragen; interviews: 4,000 persons age 14+ © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

16. Planned holidays 2010–2012
Planned type of holidays 2010–2012, %
Source: F.U.R. 2011 Reiseanalyse © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

17. Key Trends 2011
Decision on holiday destination, % travellers
Source: ADAC Reise-Monitor 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

18. Key Trends 2011
Period between departure and holiday booking (%), holiday vacations 6+ nights
Source: TravelTainment, Amadeus, Analysis medium-haul destinations 2009/2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

19. Key Trends 2011
Booking channels: online versus travel agency
Source: ROPO Study TUI/Google 2006/2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

20. Key Trends 2011
Travel sales index (leisure travel) of travel agencies
Source: Dr. Fried & Partner, August 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

21. Key Trends 2011
Travel sales index (business travel) of travel agencies
Source: Dr. Fried & Partner, August 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

22. German travel industry
German travel agencies
Source: DRV-Vertriebsdatenbank 2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

23. German travel industry
Leading German tour operators
Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

24. German travel industry
German tour operator revenue (bill. Euro)
(- 2.1 %)
(+ 3.6 %)
(+ 9.6 %)
(- 4.1 %)
(- 2.5 %)
(+ 22.2 %)
(+ 24.9 %)
Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

25. German travel industry
German tour operator revenue (bill. Euro)
Source: fvw Dossier Deutsche Veranstalter 2010, 17.12.2010 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

26. Meeting & Event Barometer, Germany 2011
Business trips abroad 2010 (mill. Euro)
Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

27. Meeting & Event Barometer, Germany 2011
Event market Germany 2010
Suppliers Market demand
Convention and Meeting locations total 6,420 Meetings 2.69 Mill.
Congress facilities 1,557 Average duration 1.6 days
Meeting hotels 3,173 Participants total 3.23 Mill.
Event locations/Suppliers 1,690 Therefrom abroad 5.8 %
Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

28. Meeting & Event Barometer, Germany 2011
Origin of event planner interviewed
Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

29. Meeting & Event Barometer, Germany 2011
Budget of events or meetings (event planners)
Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

30. Meeting & Event Barometer, Germany 2011
Importance of international events in the future
Source: German Convention Bureau/EITW/DZT 2011 © 2011 Verlag Dieter Niedecken GmbH, all rights reserved

31. FVW Mediengruppe
The Number 1 media group for travel & tourism in Germany
FVW Mediengruppe, Germany's leading travel industry media group with more than forty years
of expertise in tourism, provides widely known and recognized publications.
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

32. fvw – The Magazine for Tourism and Business Travel
fvw keeps you better informed
Every two weeks fvw presents current industry news:
A journalistically independent and professional kaleidoscope
of market trends and topics from A to Z.
fvw provides you with a close-up view of things
Portraits of key people from the industry and reports with a great
amount of useful information offer support for day-to-day business.
fvw offers practical orientation
Thoroughly researched and well-founded analyses interpret
developments and provide a solid basis for decision-making.
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

33. TravelTalk – The young weekly magazine for travel agents
TravelTalk is a travel trade magazine with a difference:
It informs, entertains, is competent and easy to read.
TravelTalk gets to the heart of the most important
tourism news – up to the minute, colorful and inspiring.
Every Monday!
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

34. BizTravel – Better planning an purchasing of business trips
BizTravel is the magazine for staff in charge of business travel, meeting
and convention planning and purchasing.
BizTravel provides orientation in the overwhelmingly diverse business
travel market: Practical reports ensure maximum user value by offering
hands-on knowledge for day-to-day business.
The magazine features entertaining articles complemented by a great
variety of charts, images and useful tips – reading fun guaranteed.
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

35. Urlaub Perfekt – Travel is our profession
For your top customers – travelers with style
With the further development of Urlaub Perfekt all content will in future
be even more specifically geared towards our key readership.
Regular readers will still receive “their” Urlaub Pefekt magazine, but with
changes in the overall appearance: Urlaub Perfekt will feature a more
elegant look and clear structures for a good overview. An expressive
font along with a serene color scheme help create a relaxed vacation
atmosphere already while reading the magazine. Large photo spreads
inspire to travel.
Paper quality will be adjusted to meet the requirements of a superior
product.
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

36. FVW Mediengruppe
Leading websites for decision makers and sales staff
Our websites for tourism and business travel
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

37. FVW Mediengruppe
E-Learnings: A pracical way for agents to learn about products and destinations
For more than five years FVW Mediengruppe has created and conducted successful e-learning
programs through special travel agent training websites on select topics.
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

38. FVW Mediengruppe
fvw Kongress & TravelExpo: The meeting point of decision makers
The industry’s leading high-profile event takes place in Cologne on September 13th and14th, 2011.
One key issue this year will be „Holiday hotels and their distribution“.
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

39. travelXperts FAMtrip
Providing a real-life destination experience
Description FAMtrips are a destination marketing tool consisting of a
hosted familiarization (FAM) trip plus editorial coverage in fvw
and TravelTalk (print and online).
Frequency Max. 8 FAMtrips annually
Target group Readers of fvw and TravelTalk
Participants Travel agents, hotel and destination product
managers, editor, photographer
Venue At the destination
Services included Announcements and invitation to participate in fvw
and TravelTalk, and online within the Counter
Channel, travel coordination including assignment
of an editor and a photographer, live and
comprehensive post-trip coverage (all channels)
Rate € 58,000 plus VAT
Rate is agency commissionable
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

40. fvw Workshop
Your Workshop – an event with focus on efficiency
Description fvw Workshops are the event for your
destination marketing – a mix between event
and sightseeing, usually during 4 days.
Frequency Max. 4 Workshops annually/
select destinations
Target group Readers of fvw
Participants Travel agents, hotel and destination
product managers, editor, photographer
Venue At the Destination
Services Included Announcements and invitation to participate
in print and online, travel coordination
including assignment of an editor and
a photographer, comprehensive post-trip
coverage (all channels)
Rate € 50,000 plus VAT
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved

41. Travel Market Germany
Muchas Gracias!
Thank you!
und.....
Vielen Dank!
Heike Beller
Bachelor of Tourism
Account Manager International
FVW Mediengruppe
Verlag Dieter Niedecken GmbH
Tel +49-40-41 448 714
Mobile +49-171-828 784 2
E-Mail h.beller@fvw-mediengruppe.com
www.fvw-mediengruppe.com
© 2011 Verlag Dieter Niedecken GmbH, all rights reserved