Salient Features of India constitution especially power and functions
Informatics in the Auto Industry
1. Informatics and Social Media in the
Automotive Industry
Nathan Garrett,PhD
http://profgarrett.com
This
work
is
licensed
under
a
Creative
Commons
Attribution-‐NonCommercial-‐ShareAlike
3.0
Unported
License.
4. Example 1: Coffee
Description
Cost
Experience
Starbucks
$4.00
per
cup
$7.00
per
cup
Service
Supermarket
or
Convenience
Store
$1.50
per
cup
Product
Bag
of
Coffee
Beans
$0.20
per
cup
5. Example 2: Education
Description
Cost
Experience
Discussion
with
a
Professor
$3,000
Service
Vide-‐taped
Lecture
$100
Product
Book
$40
10. Methods to create Experiences
1. Sell
experiences
2. Measure
rigorously
3. Reward
appropriately
Experience
Service
Product
Informatics
11. Informatics
As economies develop,
they move higher to higher levels.
As products develop,
higher levels are created.
Informatics is a data-driven approach.
More data is always better
Life-time approach to customer management
17. How you get a cookie
https://www.flickr.com/photos/pieter-‐bidia/2925649073/in/photostream/
Set-‐Cookie:
session=a1b2c3d4
<h1>Search</h1>
GET
/
Host:
google.com
GET
/results.html
Cookie:
session=a1b2c3d4
19. Cookies enable Advertising
• Advertising company
– Ads on popular sites
– Remembers each impression
• Builds a profile
https://www.flickr.com/photos/stuckincustoms/4323977677
25. [x+1] Collects Information
Cross-references
• Home ownership
• Income
• Marital status
• Social media
• Purchase behavior
• Browsing behavior
• Zip
• Age
• Name? Ethnicity? Gender?
http://online.wsj.com/news/articles/SB10001424052748704017904575409021400239454
29. Legal Issues?
“The regulators who monitor fair lending at the Federal
Trade Commission say suggesting offers isn't illegal.But it
could violate the law if the suggestions result in protected
groups such as minorities being steered into paying higher
credit-card rates despite having solid credit.”
http://online.wsj.com/news/articles/SB10001424052748703294904575385532109190198
38.
Arduino
is
an
open-‐source
electronics
prototyping
platform
based
on
flexible,
easy-‐
to-‐use
hardware
and
software.
It's
intended
for
artists,
designers,
hobbyists,
and
anyone
interested
in
creating
interactive
objects
or
environments.
$25
Linux
+
plug-‐in
modules
Arduino
39. http://beatrizdacosta.net/Pigeonblog/stills_testflights.php
PigeonBlog
provides
an
alternative
way
to
participate
environmental
air
pollution
data
gathering.
The
project
equips
urban
homing
pigeons
with
GPS
enabled
electronic
air
pollution
sensing
devices
capable
of
sending
real-‐time
location
based
air
pollution
and
image
data
to
an
online
mapping/blogging
environment.
Pigeonblog
is
a
social
public
experiment
between
human
and
non-‐human
animals.
56. Disney’s $1b Magical Wristband (Wired 3/2015)
• Arrives in mail
– Set preferences,rides
• Itinerary and routes
traffic
• Live-tracking
• Payment system
• Host knows your name,
seat,and order
57. Enables Experience
• The “missions”(priorities)
• Software organizes optimal flow
• Future?
– Story engine
– Images/pictures
– Route performers to you
– Reminders
59. Cameras
• Backup camera mandated in US Market by May 2018
• Side-view
– 60fps,2x HD,no delay
http://www.latimes.com/business/autos/la-‐fi-‐hy-‐autos-‐nhtsa-‐backup-‐camera-‐20140331-‐story.html
64. Save Money on Car Insurance Through GPS
Tracking
29 Feb 2012
…some insurance companies offer steep
discounts to drivers who use GPS tracking
technology….
…from usage-based insurance to pay-as-
you-drive (PAYD) to mile-based auto
insurance…
… While the low mileage discount has
traditionally been given on the honor basis
by insurance companies, thanks to GPS
tracking technology, it may soon be a
requirement to provide verification of low
miles.
http://www.liveviewgps.com/blog/save-‐money-‐on-‐car-‐insurance-‐through-‐gps-‐tracking/
Insurance
65. Progressive Insurance
• 1 Million use Snapshot monitor
– Braking
– Acceleration
– ?
• Save 10-15% on premiums
http://www.usatoday.com/story/money/cars/2013/03/24/car-‐spying-‐edr-‐data-‐privacy/1991751/
69. Pay-as-you-Drive Reduces Driving
• Predicted 8% drop in miles per year
Fewer
miles
222
billion
miles
Fewer
accidents
7.7
billion
crashes
Fewer
fatalities
3,108
saved
lives
108. Google Car Statistics
• 1,000,000 miles,20 cars,10k weekly
• 11 light accident,no injuries,not the cause
• Car fatalities
– 34,000 US
– 1,000,000 World
• 94% Driver Error
http://www.businessinsider.com/this-‐is-‐what-‐a-‐google-‐self-‐driving-‐car-‐sees-‐at-‐a-‐stoplight-‐2013-‐4
The
View
of
the
Front
Seat
of
the
Google
Self-‐Driving
Car
111. NHTSA Level 4
• Driver is not expected to be available for control at any
time during the trip
• What are the liability implications?
– “No win”scenarios
– Bugs
– Updates
– Hacks
119. Business Models
Car Companies
• Products
• Dealers
• Hostile Sale Process
• Support
– Intermittent
– Third-party
• Disconnected
Technology Companies
• Software
– 10y updates
– Upgrades/Security Fixes
• Online sale process
• Lock-in
• Always Connected
– Security is a priority
120. Legacy Products
• 49% of China
• 30% overall
• EoL
https://www.flickr.com/photos/lestudio1/6675401687
https://www.flickr.com/photos/tautaudu02/5071275718
• Common bus system
• 100+ processors
– Headlamps,mirrors,seats
– Brakes,airbags,speedo,gps,radio
124. Dealer’s Incentives
The
Gap
Between
Auto
Dealers
and
Social
Media,
NY
Times,
4/10/15
• Hyundai & Spredfast Project
– Regular social media content
– 275$ monthly
– Stock photos+copytext
• Dealers
– Measured ROI/Sales
– Promoted FB ads
– Local /original content
– Targeted ads
125. Google’s elimination of driving
http://www.wired.com/2015/05/google-‐wants-‐eliminate-‐human-‐driving-‐5-‐years/
http://www.ibtimes.com/google-‐inc-‐says-‐self-‐driving-‐car-‐will-‐be-‐ready-‐2020-‐1784150
Goal:
2020
Competition
with
Telsa
126. IT & Car Companies
Social
Media
100%
Data
Capture
Cars
as
Software
Direct
to
Consumer
Sales
Personalized
Marketing