- Yoga originated in ancient India and has grown to a $5.7 billion industry practiced by 16 million people in the US. Prominent figures like Deepak Chopra and Bikram Choudhury have helped popularize and commercialize different yoga styles. - Bikram Choudhury patented his series of 26 poses and 2 breathing exercises, while Tara Stiles developed a more exercise-focused yoga not tied to any tradition. The Indian government has also worked to catalog 1500 yoga poses.

1. -Nikunj G Katkoria
-NIT Surat

3. What is yoga?

4. A physical, mental, and
spiritual discipline that
originated in ancient
India

5. Who are the players?

6. Deepak
Chopra

7. Bikram Choudhury

11. 16 Million people
practice yoga

12. Yoga journal pegged
in industry at a
whooping $5.7 billion

13. Bikram
Choudhury had
patented a series
of poses in his
classes under
U.S. copyright
law.

14. Tara Stiles offered entirely
exercise-focused classes

15. HAF Launched

16. Indian government had already begun to
catalog 1500 yoga poses in a digital library

17. Branding Sector : Yoga

21. Is yoga associated with Hinduism?

23. Earliest records were found in Indus
Valley archeological relics

24. Philosophical Cornerstones of yoga

25. Parts of epic Mahabharata

33. Taught 26 asanas and 2 breathing exercises
Started teaching Hath yoga
Arrived in U.S. in 1971 and opened his first studio
First went to Japan, and due to cold in winters,
began using space heater

34. Decided to patent
the Bikram style
when other yoga
instructors used his
methods

35. Sent cease-and-desist letters to other yoga
instructors who used his methods

37. Indian government responded to
Bikram’s yoga by putting some people
to catalog 1500 poses found in ancient
Sanskrit, Urdu and Persian

42. Left Ford in 2007, and started teaching yoga in her apartment
Went on several fashion shoots that involved yoga apparel 2006
Disliked New York yoga scene
Moved to New York in 2000
Learned yoga with ballet
Moved to Chicago to study ballet

43. Used facebook to promote her yoga
classes

44. Opened her own studio in 2008,
named strala yoga

46. Worked in team Fonda, who launched new
workout videos in 2010, along with Jane Fonda
Published her book “Slim Calm Sexy Yoga” in
2010
Released a yoga ipad app with chopra in 2010

47. Did not think to
patent her yoga
classes

50. Participating members
•Sheetal Shah of HAF
•Tara Stiles
•Dr. Edwin Bryant of Rutgers University
•Dr. Virginia cowen of the city of New York
•Edwin Stern, founder of ashtanga yoga NY

51. Topics included
•Definition of yoga
•Commercialization of yoga
•Validity of yoga
•Whether yoga belonged to Hinduism or
any one tradition

52. HAF, after
examining yoga
journal, concluded
that there is no
reference to
Hinduism in the
magazine, and
concluded that it
associated
Buddhism, Jainism,
and Christianity