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What Is Gaming Product Management Like by former EA Product Manager

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Product Management in the Gaming industry; what’s so different about it? Former EA Product Manager, Olivier Courtemanche, did a walkthrough of the rise of social and mobile free-to-play gaming and the evolution of the Product Management role within it. At the crossroads of creativity and business, this key role has reshaped video game development and redefined corporate cultures by forcing entertainment companies to adapt to the millennium’s new platforms. From Associate to Director, from concept to sunset, you’ll learn the responsibilities of the Gaming PM, their roles within the game development team and the impact they can have on their players.

Veröffentlicht in: Technologie
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What Is Gaming Product Management Like by former EA Product Manager

  1. 1. What Is Gaming Product Management Like by former EA Product Manager www.productschool.com
  2. 2. FREE INVITE Join 20,000+ Product Managers on productschool.com/slack-community
  3. 3. Product Management 2-month part-time Courses
  4. 4. Coding for Managers 2-month part-time Courses
  5. 5. Data Analytics for Managers 2-month part-time Courses
  6. 6. Include @productschool and #prodmgmt at the end of your tweet Tweet to get a free ticket for our next Event!
  7. 7. Olivier Courtemanche
  8. 8. What is gaming Product Management like?
  9. 9. Hello! I am Olivier Courtemanche Lead Product Manager @ Zynga Previously at Disney & Electronic Arts
  10. 10. You might’ve played a few of these
  11. 11. You definitely haven’t played these
  12. 12. FREE TO PLAY A history
  13. 13. Massivel y Multiplay er Online Early ‘00s
  14. 14. First Appeara nce of F2P Maple Story
  15. 15. Faceboo k Mid ‘00s
  16. 16. Faceboo k Mid ‘00s Gaming PMs first appear!
  17. 17. Place your screenshot here Apps 2010+
  18. 18. $52 billionGlobal Games Market $19.4 billion Asia Pacific (F2P MMOs) https://www.cinemablend.com/games/Video-Games-Market-Grow-From-52-Billion-2009-86-Billion-By-2014-30363.html 2009
  19. 19. $116.0 billion 2017 Global Games Market $50.4 billion Mobile Gaming Market https://venturebeat.com/2017/11/28/newzoo-game-industry-growing-faster-than-expected-up-10-7-to-116-billion-2017/ 2017
  20. 20. 2.2 MApps in the iOS App Store 3.5 MApps in the Google Play Store https://www.lifewire.com/how-many-apps-in-app-store-2000252 https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
  21. 21. 2.2%of players ever PAY 10%of that group account for 46% of ALL revenue https://www.lifewire.com/how-many-apps-in-app-store-2000252 https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
  22. 22. 0.22% of players generate half of all revenue.
  23. 23. Most mobile games have a very short life cycle
  24. 24. Most mobile games have a very short life cycle Supercell generated $2.3B in 2016 with 4 games. They killed 14 others.
  25. 25. Product Life Cycle The PM & their Game
  26. 26. Mobile Game Lifecycle Development Live Ops Soft / WW Launc h
  27. 27. Mobile Game Lifecycle Development 6-18m Live Ops 6m-10y Soft / WW Launc h 3-6m
  28. 28. Mobile Game Lifecycle Development 6-18m Live Ops 6m-10y Soft / WW Launc h 3-6m Associate PM Sr. PM Lead PM Director of Product
  29. 29. Competitive Analysis The Associate Product Manager Content Management Data Analysis
  30. 30. Competitiv e Analysis
  31. 31. Content Manageme nt
  32. 32. Investigati ons & Data Analysis
  33. 33. Metrics & KPI’s Revenue
  34. 34. Metrics & KPI’s Revenue DAU ARPDAU
  35. 35. Metrics & KPI’s Revenue DAU ARPDAU Installs Retention Payer Conv. ARPPU
  36. 36. Metrics & KPI’s Installs Retention Payer Conv. ARPPU Guilds Reward Calendar New Levels Meta Game Economy Tuning
  37. 37. Content Strategy The Product Manager & Sr. Product Manager Feature Design
  38. 38. Content Strategy
  39. 39. Feature Design
  40. 40. P&L The Product Lead and Director of Product Roadmap Leadership Comms
  41. 41. The Product Manager’s Skill Set And what it means to be a PM in gaming
  42. 42. Live Operations Innovation Strategy Analytical Player Focus Execution Teamwork Leadership
  43. 43. Live Operations Innovation Strategy Analytical Player Focus Execution Teamwork Leadership
  44. 44. And finally...
  45. 45. Thanks! Any questions? You can find me at @CourtemancheO & courtemanche.olivier@gm ail.com
  46. 46. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com

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