This presentation is from a talk given by fmr Atlassian Head of Product Management during Virtual #ProductSummit in March 2020.

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The World in 50 Years - Eight Tech Trends
by fmr Atlassian Head PM

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7. Circa 1972

8. The World of the 1970s: A Foreign Land

9. Key Technology Trends: Driving the Next 50 Years
• We won’t notice them day-to-day
• And they all won’t move at the same speed
- Infrastructure and regulatory changes needed
- Country readiness to adopt
- Business and technical challenges to overcome
• But they’ll eventually create a new normal for things we didn’t know we
wanted, but now do

10. Eight Interconnected Technology Trends
1. More powerful computing: Readily available and distributed
- First through cloud computing
- Extended to the network edge for faster response to devices
- Followed by quantum computing – exponentially changing
what’s possible to compute
2. Available everywhere: High bandwidth wireless
- Starting with 5G and going way beyond that
- Easier and faster to access computing and share data across devices

11. Eight Interconnected Technology Trends (cont’d)
3. From any device: Next-gen devices freed from design constraints
- Everything smart: Clothing, wearables, appliances, drones, cards, homes,
sensors and other Internet of Things (IoT)
- Enabled by low cost, smaller lithium ion batteries
- Sharing more data with the cloud and between devices
4. Delivering intelligence. AI algorithms identifying patterns
- Better insights, recommendations, and decisions
- Personalized experiences – expanded through augmented and virtual reality

12. Eight Interconnected Technology Trends (cont’d)
5. With automation for how we work and play:
- Easy-to-use automation tools + AI: Enabling us to create digital assistants
- Free us from manual, repetitive tasks to focus on innovation
6. And improvements for how we live:
- AI combined with medical breakthroughs:
Gene therapy, regenerative medicine, and IoT medical sensors
- Prevention and treatments customized to the individual

13. Eight Interconnected Technology Trends (cont’d)
7. Transparency and trust extending across connected marketplaces:
- Blockchain: Distributed digital ledgers, removing need for a middleman
- Extended across transactions: Between buyers and sellers, and devices
8. While the need for security will be ever more critical:
- Expansive surface area for attacks: Always connected and personalized world
- Biometrics and personalized security:
Improve control of where and how we present our data to the world

14. Trends at Play in 2020
• Cloud computing is a standard:
40% of new funding on cloud
(Gartner)
• Quantum chip from Google:
Solved a problem in < 200
seconds that would have needed
10,000 years
• 5G rollout has begun:
Promise of downloading movies
in seconds vs. minutes
• IoT: By 2030, consumers would
like this to be in all aspects of
their day (Gemalto)
• AI + automation + NLP:
Toward hyperautomation
(Gartner)
• Biometrics: Expansion into
multi-biometric identification -
face, iris, DNA and behavioral
(Idemia, ImagineWare Systems)

15. One Decade at a Time
“We always overestimate the
change that will occur in the
next two years and
underestimate the change
that will occur in the next
ten.”
- Bill Gates
Let’s look at what the world
could look like in 2030 based on
these trends
Through the eyes of Ben,
a 25-year-old product manager

16. March 10, 2030 7:30 a.m.
“Good morning Ben. The weather outside is 57 degrees and sunny. I’ve got your
calendar and the day’s top headlines ready when you are.”

17. March 10, 2030 7:45 a.m.
Down in front of his apartment, a self-driving electric car has already pulled up and is
ready to take him to the office at his usual time
Personal calendar and day’s top headlines

18. March 10, 2030 8:45 a.m.
At the office, AI-enabled security cameras recognize him, unlock the glass entrance,
and automatically turn on his laptop
Digital
Assistants
Cloud-based personal dashboard Blockchain platform for
financial services
For a monthly subscription,
access to lower cost
banking services for
consumers and SMBs
• Consumers:
Short-to-long term loans
with personalized
payment terms
• SMBs:
Faster cross-border
payments via smart
contracts, insurance and
tracking on shipment
lots

19. March 10, 2030 5:15 p.m.
Ben steps outside the office and puts his smart glasses on. Walking directions light up
on the inside, leading him to the meetup at the nearby retail shop
Text or call friends
Listen to music
Download and watch movies
View public digital profiles
for people you meet
Place to hang out
See demos of best curated things
Meet new people
Auto-pay on the way out of
the retail shop
Auto-transfer your digital
profile to order online
Smart ski jacket
Embedded IoT sensors
Flexible screen for viewing ski map

20. March 10, 2030 7 p.m.
Ben picks up the diner delivery box in front of his door, touches the handle, and his
apartment door auto-unlocks. The lights come with the 80” thin panel screen
AI-based medical service: Everyday physical
Sensor on back of smart
watch – glucose,
sodium, potassium –
combined with heart
rate, body temperature,
calories consumed
Daily Physical
Calories: 2,000
Heart rate: 80 bpm
Blood pressure: 120/80
Glucose: 150
mg/DL
Sodium: 140
mEq/L
Potassium: 4.0
mEq/LView health trends
Get recommendations
Order prescriptions
Speak with doctor
Ad-supported streaming service
Personalized commercials
Adds a flat panel camera to his order for
the smart ski jacket
+

21. March 10, 2030 7:15 p.m.
Ben continues binge-watching a new series – a drama set in 2040. A teenager who
likes spending time more in a virtual world overlaid on the real one.
Hello Koenig. What do you want?
Ben’s been thinking
about an idea for a
start-up. If not now,
then when?
Ben shuts off the main
display, pulls over his
laptop and opens a
blank page, getting
the first ideas down

22. Picture of 2030: One Version of Possible Futures
?
Kodak Instamatic
• Beyond 2030, even when we’ve
progressed far beyond today, ask:
- What now?
- What could be better?
• These tech trends will change our
lives
• But they won’t change who we
are, and the answers to questions
we seek

23. Make the Future Happen
How you can do this as product managers:
1. Know your target customers inside and out:
- They won’t tell you the breakthroughs they want
- But they’ll tell you what they like when you show them what’s possible
2. Make the value irresistible:
- Easy to use, great cost to value, and better than anything they have today
- Make the value so great, that they have to tell everyone how great it is
3. Execute the product – the details matter:
- Every aspect – end-to-end user experience, functionality, operations –
makes or breaks the value you deliver

24. Follow My Article Series: Each Decade through 2070
The World in 50 Years
Eight Technology Trends –
One Decade at a Time
www.linkedin.com/in/bafoley/

26. www.productschool.com
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