From this presentation you'll learn how to design successful products

1. www.productschool.com
Successful Product Design by Amazon
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10. Pablo Pérez-Bedmar Fdez.
TONIGHT’S SPEAKER

14. Successful
Product Design

15. Successful
Product Design

16. Successful Product Design
So, where do we start?

17. https://www.hackerearth.com/blog/innovation-management/top-10-innovation-methodologies/

18. Successful Product Design
Honestly, where do we start?

19. Successful Product Design
C.U.S.T.O.M.E.R.

20. Successful Product Design
Working
Backwards
• Press Release
• FAQs
• Visuals

21. Successful Product Design

22. Successful Product Design
Vision
• Company
• Business
• Department
• Program
• Product
• Feature
Tenets?

23. Successful Product Design
http://www.expansion.com/empresas/banca/2018/09/03/5b8ccbfd268e3e700b8b4600.html

24. Successful Product Design
OK, so I know how to start
designing what my customers
need, but I want to do it right.

25. Successful Product Design
1. Make sure you understand
the scope of your product

28. Successful Product Design
Learn
• Everything that is needed
for your product
• Dive Deep when needed
• Ask, ask and ask again
• 5 whys if necessary
Be curious
• Everything that surrounds
your product
• Typically other teams
• Ask, but not too much
• Don’t challenge
&

29. Successful Product Design
2. Simplify your decisions

32. Successful Product Design
One-way-door
• You can’t get back to the
initial state
• Extremely hard or painful
to take back
• Long decision process
• Hypothesis very well
supported
Two-way-door
• If customers don’t like it,
you can take it back
• Not pain-free
• Shorter decision making
or less approvals needed
• Great to empower people,
tests, and take risks
vs.

33. Successful Product Design
3. Collect as much feedback
as you can

36. Successful Product Design
CX Bar
Raiser
• Internal
• Bold feedback
• Empowered
• Positive
Alpha/Beta
customers
• Real test
• The sooner the
better
• Always qualitative
vs.

37. Successful Product Design
Great, I’ll keep this in mind for
the design phase.
I can’t wait to start executing.

41. Successful Product Design
Over time, your product will
become obsolete; a commodity

42. Successful Product Design
Never stop
designing.

43. Thank you!

44. www.productschool.com
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