This document summarizes a presentation about product management at hyper-growth startups. It discusses finding the right skills and culture fit for PM roles. A key takeaway is the importance of discovering the product-data flywheel - using data from user engagement to continuously improve the product experience and engagement. Maintaining this flywheel is critical for success as a PM at a high-growth company. The presentation also emphasizes the importance of innovating to stay ahead and scaling the team to maintain momentum. Above all, presenters advise PMs to prioritize being kind over being right when dealing with people.

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Product Mgmt in a Hyper-Growth
Stage by fmr Microsoft Group PM

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6. Ridhima Khurana
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Ambrish Verma

9. Topics for
discussion
❏ Finding a PM role
❏ Succeeding as a PM at
hypergrowth

10. So .. you are want to be a
PM

11. What do PMs do..
…. Discover a product that
is useful and usable for
your customers..
… and it also creates a
viable and defensible
business opportunity ..
… How we do it..
PEOPLE
PROCESSPRODUCT

12. To thrive as a PM .. look for a fit
SKILLS FIT CULTURE FIT

13. Skills : Fit to perfection
Learning Mastering
Few years laterCore-PM Skills
Domain Skills
CORE
PM
SKILLS
COMMUNICATION
DESIGN
STRATEGY
LEADERSHIP
PROBLEM
SOLVING
PLAY TO YOUR STRENGTHS
DEVELOP STRENGTH
ACROSS ALL
Sponsors / Mentors

14. Culture : Fit to perfection
Learning & Adapting Mastering & Creating
Few years later
Engineering
focused
Sales driven
PLAY TO YOUR STRENGTHS BE KNOWN FOR THE
CULTURE
Design oriented Metrics oriented
Inclusive Fosters innovation
Creates Leaders Inspires & fun

15. What is hyper growth
phase?
Your customer base and their expectations are increasing faster than your
are able to grow your team

16. What can kill us ..
AS A PRODUCT
if we are not continuing to innovate
and make disruptive moves
incrementalism is NOT interesting ..
AS A TEAM
If we are not able to hire and grow
team members to keep the
momentum

17. We want to create a Product that is..
DIFFERENTIATED .. .. AND ALSO DEFENSIBLE
Design & UX
Partnerships
Product Capability
Scale
Network effects
Data

18. Key to winning
Obsess about creating a
Product-Data flywheel
GATHER DATA
FROM USER
ENGAGEMENT
LEVERAGE DATA IN
PRODUCT THAT
IMPROVES USER
VALUE FOR USERS
CREATE PRODUCT
EXPERIENCE THAT
IS ENGAGING

19. What is Product-Data Flywheel

20. Key Takeaways .
1. When getting into PM role, play to
your strengths on skill & culture fit.
2. Obsess over discovering your
Product-data flywheel to succeed as
a PM in hypergrowth.
3. Always remember the human - if you
have a choice to be ‘right’ or be ‘kind’
..I suggest chose to be ‘kind’ …..

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