Pricing Strategy as Product Design by Jetstream Africa Co-Founder & CEO
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From this presentation you will learn how to use Pricing Strategies as Product Design
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Pricing Strategy as Product Design by Jetstream Africa Co-Founder & CEO
- 1. www.productschool.com Product Management courses and Corporate Training
- 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. C O U R S E S Corporate Training Level up your team’s product management skills
- 5. Miishe Addy T O D A Y ’ S S P E A K E R CEO
- 6. Miishe Addy Pricing Strategy as Product Design 07 September 2019 Brought to you by 1 The Product School Miishe Addy @MiisheAddy
- 7. “Everything that we see is a shadow cast by that which we do not see.” Martin Luther King Jr. 2Brought to you by The Product School Miishe Addy @MiisheAddy
- 9. Brought to you by The Product School Miishe Addy @MiisheAddy PRICE STRATEGY WHOM? WHEN? HOW? WHERE? WHAT? JETSTREAM SOLUTION WHY
- 10. WHY? 5Brought to you by The Product School Miishe Addy @MiisheAddy
- 11. 6 SUMMER 2020SUMMER 2018 PILOT VOLUMES SCALING VOLUMES Brought to you by The Product School Miishe Addy @MiisheAddy
- 12. Rapidly Scale Volumes WHY? 7Brought to you by The Product School Miishe Addy @MiisheAddy
- 13. 8 WHOM? Brought to you by The Product School Miishe Addy @MiisheAddy
- 14. NEED FOR SOLUTION ABILITY TO PAY HIGH LOW SMALL LOCAL FOOD RETAIL SECTOR: AGRI-FOODS IDEA-STAGE EXPORTERS OPERATING EXPORTERS MNC EXPORTERS LOW HIGH
- 15. NEED FOR SOLUTION ABILITY TO PAY HIGH LOW SMALL LOCAL FOOD RETAIL SECTOR: AGRI-FOODS IDEA-STAGE EXPORTERS OPERATING EXPORTERS MNC EXPORTERS LOW HIGH
- 16. Operating Exporters WHOM? 11Brought to you by The Product School Miishe Addy @MiisheAddy
- 17. 12 WHEN? Brought to you by The Product School Miishe Addy @MiisheAddy
- 18. MONTHLY EXPORT VOLUME MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5
- 19. MONTHLY EXPORT VOLUME MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 PAY DATE PAY DATE PAY DATE
- 20. When our Customers get Paid WHEN? 15Brought to you by The Product School Miishe Addy @MiisheAddy
- 21. 16Brought to you by The Product School Miishe Addy @MiisheAddy HOW?
- 22. 17Brought to you by The Product School Miishe Addy @MiisheAddy TRADITIONAL CONTAINER PRICING ‘’BY THE CUBIC METRE” CUSTOMER REALITY ‘’BY THE KILOGRAM”
- 23. Standard Cargo : By the Kilogram HOW? 18Brought to you by The Product School Miishe Addy @MiisheAddy
- 24. 19Brought to you by The Product School Miishe Addy @MiisheAddy WHERE?
- 26. 21Brought to you by The Product School Miishe Addy @MiisheAddy WHAT?
- 27. 22Brought to you by The Product School Miishe Addy @MiisheAddy PRICE X VOLUME $XX / KG $0 / KG 0% MARKET SHARE 100% MARKET SHARE Demand Curve (Sets Ceiling) Cost Curve (Sets Floor) Pricing Window
- 28. 23Brought to you by The Product School Miishe Addy @MiisheAddy CEILING? ● TARGET MARKET ● ALTERNATIVES ● CUSTOMER FEEDBACK ● BRAND STRATEGY ● COMPETITOR BEHAVIOR FLOOR? ● CORE FEATURES ● ACTUAL COSTS ● FUNDRAISING STRATEGY
- 29. Affordable, Not Free WHAT? 24Brought to you by The Product School Miishe Addy @MiisheAddy
- 30. 25Brought to you by The Product School Miishe Addy @MiisheAddy RESULT SUMMER 2018 106 kgs / month SUMMER 2019 26,000 kgs / month
- 31. 26Brought to you by The Product School Miishe Addy @MiisheAddy Product Design
- 32. 27Brought to you by The Product School Miishe Addy @MiisheAddy PRODUCT DESIGN ● Simple, dynamic pricing ● Global payment options ● Invoicing system synced to shipment schedule ● Affordable, not free pricing
- 33. 28Brought to you by The Product School Miishe Addy @MiisheAddy Exercise
- 34. GHANA’S OWN SOLAR-POWERED LAPTOP 29Brought to you by The Product School Miishe Addy @MiisheAddy 24 MINUTE CHARGE FOR 24 HOUR BATTERY LIFE YOUR UNIT COST: GHS 1,600
- 35. WHOM? (ability to pay vs. need) WHEN? (customer cash cycle) HOW? (unit of measure) WHERE? (origin vs. endpoint) WHAT? (customer demand curve vs. your cost curve) WHY? (maximize total revenues)
- 36. 31Brought to you by The Product School Miishe Addy @MiisheAddy PRO version 2X BATTERY LIFE + GHS 1,000 PER UNIT + BET-THE-COMPANY R&D INVESTMENT GO FOR PRO?
- 37. www.productschool.com Product Management courses and Corporate Training
Hinweis der Redaktion
- Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.