Main takeaways: - Influencing to ship the product - How to get alignment with stakeholders? - Ways to help influence (data, customer,...) - Know your influence factors

1. www.productschool.com
Influencing: The PM Superpower by
Intuit Inc Principal PM

2. Join 55,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

5. Corporate
Training
Level up your team’s Product
Management skills

6. T O N I G H T ’ S S P E A K E R
Edmund Cheng

7. If you can have any
superpower,
what would it be?
influencing

8. To Ship a Product
You need all these
stakeholders to launch
Customers
Marketing
Sales
Care
Finance
Legal
Development
Operations
Leaders
Partners
Design

9. Like with any
superhero,
every situation is
different
You must influence in every one of
these situations that matters

10. What does mean to
influence?
Get everyone aligned on the why,
what, how and when throughout the
release

11. How to get alignment with
stakeholders?
Be Heard
Shared Understanding
Show Value
Be Firm
Think Boundaryless

12. What can you do
more to
influence?
Shadow Negotiation
Plan
Framing
Customer Empathy
Data / Knowledge
Timing
Pile On / Disrupt
Tone
Urgency
Brand / Reputation
Documentation

13. What not to do
Political
Burn the Bridge
Ego
Indecisive
Unprepared

14. You need two compasses
“What’s right" and “Priority”

15. Level 1
Be Known
This Photo by Unknown Author is licensed under CC BY-SA-NC

16. Level 2
Visionary &
Resourceful

17. Level 3
Protect What’s
Right
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18. Level 4
Lead with
Actions and
Motivations
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19. Level 5
Aura
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20. Strategist
Nurturer
Manager
Recruiter

21. Takeaways
•Understand the power of influence
•Internalize what works for you
•Find your inner compasses

22. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training