Product Managers are responsible for all aspects of product delivery from initiation to end-of-life. Although the exact role is different by industry, company, organizational structure, and seniority, the general expectation is that the Product Manager is the one accountable for all product related topics. This can include: strategy, roadmap, ideation, requirements, go-to-market plan, and P&L. This presentation focused on how to maneuver the multi-functional teams and organizational challenges to deliver robust, successful products that delight the customers.

1. How to Deliver Successful Products by Intel
Product Manager
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7. Azita Refah
TONIGHT’S SPEAKER

8. DELIVERING SUCCESSFUL
PRODUCTS
April 10, 2018

9. ABOUT ME

10. PRODUCT MANAGER
“CEO OF THE PRODUCT”
Responsibilities include:
• Ideation
• Strategy & Vision
• Market Analysis
• Roadmap
• Product Requirements / Features
• Go-to-Market plan
• Metrics & KPIs
• Tracking
• Profit & Loss
What does the title mean?
From Wikipedia:
A product manager is responsible for
orchestrating the various activities
associated with ensuring that a product is
delivered that meets users' needs.

11. PRODUCT LIFECYCLE

12. SOFTWARE DEVELOPMENT LIFECYCLE
• Market research /
Ideation
• Define business
requirements
• TAM/SOM
• Pricing, success factors
• Cost estimate / ROI
• Agile or Waterfall
• Define technical
requirements
• Design, UI/UX
• POC / Prototype
• Validation
• Beta program
• Positioning
• Logistics
• Product brief,
manuals, collateral
• Product registration
EXPLORATION
IMPLEMENTATION
DEPLOYMENT

13. NOT SEQUENTIAL BUT CONTINUOUS
• Market research /
Ideation
• Define business
requirements
• TAM/SOM
• Pricing
• Cost estimate / ROI
• Agile or Waterfall
• Define technical
requirements
• Design, UI/UX
• POC / Prototype
• Validation
• Beta program
• Positioning
• Product brief,
manuals, collateral
• Product registration
EXPLORATION
IMPLEMENTATION
DEPLOYMENT

14. GETTING BUY-IN FOR YOUR IDEA
Factors to consider:
• Are you addressing a gap/need in the market?
• Are you creating demand for a new product? How?
• Do you believe: “If you build it, they will come”
• Can you deliver cost-effective POC?
• What’s in it for the customer?
• What’s in it for the company? ROI

15. A SUCCESSFUL PRODUCT MANAGER …
• Understands the product
• Is accountable
• Delivers on commitments
• Builds positive relationships
• Is organized
• Communicates clearly
• Communicates clearly
• Communicates clearly
A good product manager should build trust with cross-functional teams and assure
communication flow among stakeholders
From Wikipedia:
A product manager is responsible for
orchestrating the various activities associated
with ensuring that a product is delivered that
meets users' needs.

16. PRODUCT SUCCESS FACTORS
Key factors in delivering robust, successful products are:
• Market Analysis
• Ease of use
• Robustness: Quality & Performance
• Pricing model
• Product Support
Listening to the customers and studying the market is the first step to delivering a
robust successful product

17. Q & A

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