This document discusses how to become a global product manager based on the career experience of Buket Baran, a senior product manager at Spotify. It outlines her career path from product specialist to global and senior product manager roles. The document provides lessons learned, including enlarging your vision to identify problems and opportunities across customer and market needs. It emphasizes being a lifelong learner through online courses, books, and webinars. It also stresses the importance of engagement with stakeholders, development teams, and customers by involving them early and sharing data insights.

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How to Become a Global Product
Manager by Spotify Sr PM

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6. How to Become a Global Product Manager
Buket Baran
HOW TO BECOME A GLOBAL PRODUCT MANAGER
BUKET BARAN
Sr Product Manager, Spotify

7. My career path..
Product Specialist
CCTV and Access Control
Systems, Istanbul
Product Manager
Vestel, SDA , Istanbul
Global Product Manager
Comodo, Internet Security App
Istanbul
Sr. Product Manager
Amazon, Luxembourg
Senior Product Manager
Spotify, Stockholm PRESENT

8. My learnings…
1- Enlarge your vision
2- Be a life-time learner
3- Engagement

9. Enlarge Your Vision: identify the PROBLEMS and
OPPORTUNITIES
● Customer Needs
● Market Needs

10. Leverage the diversity..

11. EXPLORE ..
… Your Product, Get LOST!
Research on competitors, explore their solutions
Get involved directly in other discussions- you can always just listen in!
Never leave a meeting without taking a note

12. ● Do your research - what is the value proposition?
● The availability of the tools, platforms etc.
● Legal requirements for each market
● One size will not fit them all, localize your strategy
● Invest in translation engines
Checklists

13. Be a Life-Time Learner...
● Learn from different customers in different markets, do not focus in one
● Define, test, iterate your wow
● Online courses, various books, webinars .
● Ask for feedback and improve

15. ...And share your learnings with others

16. Engage with your development team, stakeholders and customers
● Involve them early in the design, let you be a curator
● Speak the language of data, share the insights
● Innovation is ‘generally’ hiding in feedbacks

17. EVERYTHING IS INTERESTING!

18. Listen carefully.
Do not react and always RESPOND.

19. THANK YOU!
Contact E-mail: buketbaran@gmail.com
Add me on Linkedin!
Follow me on Spotify!

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