Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
11. My background
Senior product manager, Experian
Manage three global product lines in
data quality space
Product manager, HubSpot
Manage global sales acceleration
apps within Sales Hub
Analytics
Background in analytics, running
analysis for decision making for
pharmaceutical, information
management, biotech,
manufacturing industries
Product manager, Black Ink
Launch new BI software product for
manufacturing industry
13. What we will cover
● What is product management
● Product manager skills & responsibilities
● Product manager types
● Interview process
● Interview recommendations
18. PM responsibilities
● Set product vision
● Define product strategy
● Manage product roadmap and backlog
● Perform quantitative and qualitative research of the target market,
competitors, user research
● Write product requirements
● Work with engineering to build the product
● Work with marketing, sales, support to launch the product
● Drive product growth
25. What do recruiters look for
PM roles
Experience as product manager
Managed dev team, took an idea and saw it thru to launch
APM
Someone who understand the product and customers, coachable
Screener questions:
● Is a candidate a good communicator?
● Can you tell me a story?
● Can you build relationships?
● Can you work with different stakeholders?
● Do you have a business sense?
● What is your favourite product? Why?
● What is your least favourite product? Why?
29. Tell me about yourself
● Prepare, practice and iterate your pitch
● Tell me a story
● Keep it relevant
● Short and to the point
● Don’t be too technical
● Show that you care
32. Case
● 1000 people sign up but only 10 bought?
● How would you evaluate potential product launch?
33. Product questions
● How would you design
● How would you improve
● What is your favorite product/product that inspires you?
34. Approach
● Understand the problem
● Provide a structure
● Identify users and customers
● Use cases: how will they be using the product, what are their goals
● How well is current product solving for their goals
● What solutions would improve it
● Summary
36. APM DOs and DON’Ts
DO
● Show a track record of solving a problem
● Articulate what initial problem was, how you
iterate on it, what you learned
● Demonstrate coachability, passion for learning
● Try building things on your own
● Take feedback and make changes
● Proactively solve the problem
● Demonstrate thought process, not only theoretical
knowledge
● Domain expertise in your field
● Tell a good story
● Show how do you channel motivation
DON’T
● Be overly confident
● Focus only on successes
● Don’t ask questions
● Don’t ask for help
37. Good questions to ask
Company focused
● What are the business goals for the next year or so?
● How does your product strategy align with it?
● What are the company’s global presence plans?
● How do you compete with X when they up to…?
● Based on my research this is your main differentiator with your competitor A, is this the direction you
plan to continue? Are there other strategies you working on?
Role specific:
● Typical PM day, team structure (Designer? Engineering leads?)
● What development process does the team use?
● What are core PM skills you looking for?
● What is the most challenging about being a PM here?
40. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online
Hinweis der Redaktion
Engineers?
PMs?
APMs?
Sales?
Support?
Ops?
Question to the audience
Engineers build product, designers design product. What does PM do?
PM ensures that the right product is built.
Research about the company
Learn from each interview experience
Products: what products does company create?
Competitors: who are their competitors, how is the company different?
Customers/market: target market?
Revenue: how does the company make money?
Reviews: how do customers feel about the company?
Metrics: if have access, what metrics are important for the company
News: what are they up to lately
Mission: find mission statement, is it accurate to their presence
Strategy: is there a clear strategy for the company
Strength: product selling points
Weaknesses: major issues with company and its products
Challenges: biggest issues
Insight from a recruiter (previously worked at LinkedIn)
Linkedin is a first choice when looking for candidates
Ensure your profile reflects key product management keywords
Connect to other PMs, recruiters are often look at similar profiles
Attend industry events: recruiters utilize attendee lists as a potential candidate pool
Master the story in each category
What do you want to say about yourself: creative, analytical, collaborator, can execute
Bad examples:
Bad mouth other people
Helplessness