This document discusses product management strategies at Deliveroo, focusing on the "3 A's": trusting anecdotes over data averages, avoiding averages that hide insights, and building deep awareness of users and product performance. It advocates minimizing distance between teams and users, using anecdotes to identify underlying problems, and ensuring alignment of product performance with user and business outcomes rather than focusing on desired features. The key lessons are to start with the end user, apply the three A's, be bold and bias towards action while obsessing over outcomes instead of features.
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7. 2
Where Deliveroo came from and our mission:
To be the definitive online food platform
SEARCH MUSIC
CONSUMER
HARDWARE
E-COMMERCE FOOD
VIDEO
February 2020
28. 1. [about] How many times per month have you used food
delivery in the last year?
2. What about the last month?
3. [for funsies] What’s your favourite order?
Pause: and meet
your neighbour!
32. 27
Ensure alignment of
your product
performance with user
and business outcomes
Don’t mistake
features you want to
build for your
customers’ needs
Build intuition and
muscle around
experimentation
Build your data fluency
33. Or else?
A short story of conflating
service and user experience
health…
35. 30
Align your
success criteria
Be bold, and
bias for action
Obsess over outcomes,
not features
What you decide to build
is less important than how you approach it