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Breaking Into PM From Business
School by Instacart PM
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Webinar: Breaking into PM from Business School
by Vibin Kundukulam, Instacart PM
www.productschool.com
Vibin Kundukulam
S P E A K E R
Who this presentation is for
www.productschool.com
What makes breaking into PM tough?
www.productschool.com
Agenda
1
1
www.productschool.com
1. So you want to be a PM?
2. Getting your first PM job
3. Succeeding on the job
● I want to be a mini-CEO
● I want to manage people
● I want to break into tech
● I want a better work-life balance
Bad reasons to be want to be a PM
www.productschool.com
● I want to build delightful customer experiences
● I want to collaborate and learn from others
● I want to be a servant leader
Good reasons to want to be a PM
www.productschool.com
Types of PMs
www.productschool.com
Infrastructure PM
Data PM
AI/ML PM
Monetization PM
GTM PM
Growth PM
New Products PM
Consumer PM
Types of Companies - Google vs Amazon
www.productschool.com
Types of Companies - Startups vs Big Tech
www.productschool.com
Agenda
1
1
www.productschool.com
1. So you want to be a PM?
2. Getting your first PM job
3. Succeeding on the job
Find or make a PM role at your current job
www.productschool.com
Show your excitement for building
www.productschool.com
Craft your narrative
www.productschool.com
● Self-starter entrepreneur
● Business guru
● Marketing expert
● Hobbyist coder
Product vs. Consulting Case styles
www.productschool.com
Similarities
● Process/Frameworks
● Analytical Rigor
● Strategic Insights
Differences
● Customer Empathy
● Creativity
● Execution
Agenda
1
1
www.productschool.com
1. So you want to be a PM?
2. Getting your first PM job
3. Succeeding on the job
Servant leadership
www.productschool.com
● Empower the team to do
what they do best
● Share success, own
failure
● Listen
Data, data, data
www.productschool.com
Ask questions
www.productschool.com
Find your supporters
www.productschool.com
If you had to remember three things...
1
1
www.productschool.com
● Find the right PM role
● Demonstrate technical fluency
● Build your community
Thank You!
www.productschool.com
www.productschool.com
Part-time Product Management Training Courses
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Breaking Into PM From Business School by Instacart PM