Product Feedback Loops - Looking Inward from Michelle Broderick

1. The Magic of Looking Inward
Because Business

2. How to get Feedback?
Just Ask!

3. 50 Responses in an Hour!!!
Hundreds by Morning.
35 Responses in an Hour!!! Plus flame wars!

4. A Few Examples
The Beatles. People really hate them.
Star Trek and Star Wars
Mayonnaise
Pandas, Julia Roberts, Driving, Fish Tacos,
Baby Animals, Catcher in the Rye, Football, Mushrooms, Fireball
Tourbillions, Twitter, Preachy Infographics, Pop music, Nuts in Salad, The Sound of
Music (the movie not the actual sound of music), Facial Hair, Entitlement, Camping,
All of the candidates running for president, Watermelon, The smell of Lavender,
driving, selfies, faux geek culture, consumerism, restaurant chains, casual racism,
"winning"

5. What in the actual…
Let’s drink.

6. Why Seek Feedback?
Because you want to build a universally loved product.

7. The Problem?
No product is universally loved.

8. You have Something
That no one else can offer.

9. Look Inward
Yeah, it’s gonna get uncomfortable.

10. “I stood for nothing
so I fell for
everything”
- Katy Perry

11. Values
What do you stand for?

12. Values
They keep you from doing things you’ll regret
y

13. Simple Values Empathy
Efficacy
Craft
Curiosity

14. Mine your own Data
That is also looking inward

15. Betrayal
We’re all lying all the time.
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16. Business Superman Likes
• Customer Service Info
• NPS Scores
• Social Media

17. Michelle Broderick
@michellebee
Thanks!