Product hunt France - Birdly - @ Numa - 07092016

1. E MADE IN FRANCE
#PHParis@producthunt_fr
MADE IN FRANCE
#PHParis@producthunt_fr

2. September 2016
Birdly - @MarwannAS
How to make a successful launch on Product Hunt?

3. Summary
1. What’s Birdly?
2. Product Hunt Launches
3. Startup Side Projects
4. Recommendations

4. The bridge between and

5. Birdly
ANALYTICS
Receive smart info &
schedule customized
reports
CUSTOMER INFO
Access customer data
through Slack
SMART ALERTING
Get warned when
something abnormal
happens
TEAM MOTIVATION
Celebrate closed deals
& make business more
transparent.

6. Our first Product Hunt Launch

7. When we launched

8. 200
teams
Results
6.5k
visits
645+
upvotes

9. Launch Preparation
RESPECT
Hunters are humans...
PREPARATION
Launch time, tagline,
landing page, special
offer...
ENGAGEMENT
Reach out to Numa
alumni, Slack
communities, answer
comments, ask for
help...
TIMING
Surf trends, launch
when the topic is still
hot...

10. Product Hunt Trends (simplified)
iOS
Keyboards
Emojis
Slack Bots
Curated
Directories
Messenger
Bots
Pokémon GoBirdly

11. Reproducing our success
Creating “Backdoors” to our main product

12. Reproducing our success
Pulling strings? Not useful enough?

13. So what did we do instead ?

14. Side Projects as the new marketing

15. Giving back to the Product Hunt Community
Useful Trendy
Next
Launch

16. 6.3k
upvotes

18. 500
leads
Results
20k
visits
1.1k
upvotes
250
teams
15
articles

19. PR

20. 3.2kupvotes
835upvotes
528upvotes
1.2kupvotes

22. In a nutshell
Be Useful
to the PH
Community
Engage
people from
the start
Timing is
key

23. THANKS!
Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph

24. E MADE IN FRANCE
#PHParis@producthunt_fr
MADE IN FRANCE
#PHParis@producthunt_fr