9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of Your Blog
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These are the slides from my talk at Social Media Marketing World 2018. They accompany an upcoming podcast episode where you can hear the audio which will go live shortly at https://problogger.com/podcast/246
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9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of Your Blog
- 1. Design © Social Media Examiner 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of Your Blog Presented by: Darren Rowse
- 2. 9 THINGS I WISH I’D KNOWN ABOUT BLOGGING THAT WILL ACCELERATE THE GROWTH OF YOUR BLOG
- 3. Create an archive of content that is useful to those who find it G R E AT C O N T E N T Find your potential audience, build your profile and drive traffic D R I V I N G T R A F F I C Give your audience a sense of belonging and participation G R O W I N G E N G A G E M E N T Build profit by finding a win/win for you and your audience E F F E C T I V E M O N E T I Z AT I O N 3 PROFITABLE BLOGGING T H E 4 P I L L A R S O F
- 4. 9 THINGS I WISH I’D KNOWN ABOUT BLOGGING THAT WILL ACCELERATE THE GROWTH OF YOUR BLOG
- 5. 5 UNDERSTAND YOUR AUDIENCE K N O W W H O Y O U S E R V E 1
- 6. 6 MY FIRST BLOG SERVED ME 2 0 0 2 F U N H O B B Y S E L F E X P R E S S I O N C R E AT I V E O U T L E T TO P I C S T H AT I N T E R E S T E D M E
- 8. MY FIRST READER AVATARS
- 9. MY READER AVATARS INCLUDED Demographics Surfing habits Spending habits Felt needs
- 10. DIG DEEPER!
- 13. UNDERSTAND YOUR AUDIENCE: REAL Needs Problems Challenges Fears Turn offs PAINS Dreams Desires Goals Aspirations Passions GAINS
- 14. Find out what is MEANINGFUL to them
- 15. DOWNLOAD AVATAR WORKSHEET PROBLOGGER.COM/MEMBERS
- 16. 14 UNDERSTAND THE TRANSFORMATION YOU BRING H A V E A D R E A M F O R Y O U R R E A D E R S 2
- 17. SUCCESSFUL CONTENT LEAVES A MARK ON ITS AUDIENCE
- 18. EXERCISE
- 19. WHO ARE THEY WHEN THEY ARRIVE? EXERCISE
- 20. WHO ARE THEY WHEN THEY ARRIVE? WHO WILL THEY BECOME? EXERCISE
- 21. AUTO MODE CREATIVE CONTROL EXERCISE
- 22. DOWNLOAD READER TRANSFORMATION WORKSHEET PROBLOGGER.COM/MEMBERS
- 23. 19 ENGAGED TRAFFIC = TRAFFIC² S P A R K S F L Y W H E N T H E R E I S L O V E 3
- 24. 20 FOCUS LESS UPON GETTING EYEBALLS… AND MORE UPON ENGAGING HEARTS
- 26. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth
- 27. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy
- 28. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof
- 29. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof • grows to more page views
- 30. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof • grows to more page views • unearths user generated content
- 31. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof • grows to more page views • unearths user generated content • leads to more effective monetization
- 32. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof • grows to more page views • unearths user generated content • leads to more effective monetization • attractive to advertisers
- 33. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof • grows to more page views • unearths user generated content • leads to more effective monetization • attractive to advertisers • easier to sell products (affiliate or owned)
- 34. 21 BENEFITS OF ENGAGEMENT • helps word-of-mouth growth • gives YOU energy • builds social proof • grows to more page views • unearths user generated content • leads to more effective monetization • attractive to advertisers • easier to sell products (affiliate or owned) • can be monetised directly (masterminds, memberships & events)
- 35. 22 5 WAYS TO BUILD ENGAGEMENT I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G
- 36. 22 5 WAYS TO BUILD ENGAGEMENT I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G LIVE VIDEO
- 37. 22 5 WAYS TO BUILD ENGAGEMENT I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G LIVE VIDEO GROUPS
- 38. 22 5 WAYS TO BUILD ENGAGEMENT I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G LIVE VIDEO PODCASTSGROUPS
- 39. 22 5 WAYS TO BUILD ENGAGEMENT I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G MEETUPS & EVENTSLIVE VIDEO PODCASTSGROUPS
- 40. 22 5 WAYS TO BUILD ENGAGEMENT I F Y O U W A N T E N G A G E M E N T - B E E N G A G I N G MEETUPS & EVENTSLIVE VIDEO PODCASTSGROUPS CHALLENGES
- 41. 23
- 42. 24 ‘KNOW, LIKE AND TRUST’ IS A TWO WAY STREET
- 43. 25 DESIGN - MEET READERS WHERE THEY’RE AT 4
- 44. 26
- 45. PORTALS
- 49. 29 CHALLENGES G E N E R A T E M O M E N T U M W I T H 5
- 50. 30
- 51. 31
- 52. 32
- 53. 33 BENEFITS OF CHALLENGES • drive traffic • generate leads • build engagement • great research tool • builds social proof • grows brand • demonstrates leadership • builds a sense of momentum • monetisation • upsells • sponsorships • affiliate • selling the challenge
- 54. 34 COLLABORATIONS C R E A T E W I N / W I N O P P O R T U N I T I E S W I T H O T H E R S 6
- 55. 35 • Content • Community • Traffic • Monetization • Design • Tech BLOGGING IS A JUGGLE
- 56. 36 IT’S POSSIBLE TO KEEP MORE BALLS IN THE AIR WHEN WE JUGGLE TOGETHER
- 57. Guest content, inter-blog series, collaboratively written articles, blog takeovers, interviews, case studies etc G R E A T C O N T E N T Social media sharing, link posts, suggested further reading, featured spots in email etc. D R I V I N G T R A F F I C Inter-blog Facebook and LinkedIn groups, twitter chats, co-running events, workshops and meet ups etc. G R O W I N G E N G A G E M E N T Collaboratively produced products, affiliate partnerships, co-selling sponsorships, bundle promotions etc E F F E C T I V E M O N E T I Z A T I O N 37 AREAS TO COLLABORATE
- 62. 1% 4% 5% 7% 8% 31% 44% AFFILIATE COMMISSIONS PRODUCT SALES JOB BOARD PROFIT BREAKDOWN EVENT BOOK ROYALTIES AD NETWORKS DIRECT AD SALES
- 63. AFFILIATE COMMISSIONS PRODUCT SALES AD NETWORKS DIRECT AD SALES JOB BOARD EVENT BOOK ROYALTIES PROFIT BREAKDOWN • Affiliate partners • Bundle participants • eBook Authors • Course Creators • Ad Sales Team (outsourced) • Ad network partners • Speakers • Co-author Non-Collaboration Collaboration 1% 4% 5% 7% 8% 31% 44%
- 64. problogger.com/podcast/237Further Listening on Collaborations:
- 65. 44 EVERGREEN CONTENT C R E A T E C O N T E N T T H A T K E E P S W O R K I N G F O R Y O U 7
- 66. 45 “The most labor efficient way to build an audience over time is to write evergreen content” T i m F e r r i s s
- 69. 47
- 70. 47
- 71. 48
- 72. 48
- 73. 49
- 74. 49
- 75. 50 problogger.com/podcast/114Further Listening: Why, What and How of Evergreen
- 76. 51 MAINTAINING YOUR ARCHIVES G R O W Y O U R B L O G B Y 8
- 77. 52 YOUR ARCHIVES ARE AN ASSET
- 78. 53 THERE’S GOLD IN YOUR ARCHIVES!
- 79. 54 YOUR ARCHIVES ARE DEPRECIATING BUT MAINTENANCE CAN SLOW OR EVEN REVERSE THIS DEPRECIATION
- 80. WE MAINTAIN OUR HOMES CARS BUSINESS ASSETS BODIES
- 81. 56 TREND: SUCCESSFUL BLOGGERS ARE PUTTING AS MUCH EFFORT INTO THEIR ARCHIVES AS THEY DO TO CREATING NEW CONTENT
- 82. 57 BENEFITS OF UPDATING ARCHIVES:
- 83. 57 BENEFITS OF UPDATING ARCHIVES: • good for SEO
- 84. 57 BENEFITS OF UPDATING ARCHIVES: • good for SEO • good for social sharing
- 85. 57 BENEFITS OF UPDATING ARCHIVES: • good for SEO • good for social sharing • good for readers
- 86. 57 BENEFITS OF UPDATING ARCHIVES: • good for SEO • good for social sharing • good for readers • lengthens income generation potential
- 87. 58 CHALLENGE: ADD ARCHIVE MAINTENANCE INTO YOUR EDITORIAL STRATEGY • Target posts with high traffic • Target posts that have under performed • Target posts that are dated or broken
- 88. 59 REFRESH THE POST BY…
- 89. 59 REFRESH THE POST BY… • Fixing any errors
- 90. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today
- 91. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth
- 92. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements
- 93. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements • Testing and fixing broken links
- 94. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements • Testing and fixing broken links • Adding further reading (internal and external)
- 95. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements • Testing and fixing broken links • Adding further reading (internal and external) • Making the post more scannable
- 96. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements • Testing and fixing broken links • Adding further reading (internal and external) • Making the post more scannable • Optimise for SEO
- 97. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements • Testing and fixing broken links • Adding further reading (internal and external) • Making the post more scannable • Optimise for SEO • Optimise for sharing
- 98. 59 REFRESH THE POST BY… • Fixing any errors • Updating the content for today • Making it longer/more in depth • Adding or improving visual elements • Testing and fixing broken links • Adding further reading (internal and external) • Making the post more scannable • Optimise for SEO • Optimise for sharing • Update Calls to Action
- 99. 60 GIVE IT THE CRINGE TEST
- 100. 60 GIVE IT THE CRINGE TEST
- 101. 61 BUILD MAINTENANCE INTO YOUR EDITORIAL CALENDAR
- 102. 62 BE CAREFUL WHERE YOU GO ‘ALL IN’ F O C U S O N T H E R I G H T T H I N G S 9
- 104. 64 90% 10% FOCUS ON WHAT CONVERTS Glidecam HD-2000 Hand-Held Stabilizer
- 105. 65 FOCUS ON WHAT YOU HAVE MORE CONTROL OVER
- 106. 66 WHERE YOU HAVE LESS CONTROL… LEVERAGE AND BE READY TO PIVOT
- 107. DOWNLOAD SLIDES & WORKSHEETS PROBLOGGER.COM/MEMBERS AVATAR TEMPLATE TRANSFORMATION EXERCISE FINDING READERS EXERCISE 180 CONTENT PROMPTS
- 108. 68