Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to create a varied menu of snacks, starters, entrees and desserts.

1. 77 TYPES of CONTENT
to Feed Your Audience
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2. Your audience is
HUNGRY
for content,
but has
INDIVIDUAL
APPETITES
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3. Build a
DIVERSE MENU
OF CONTENT
to feed your audience’s
consumption preferences
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4. Start with the
4 BASIC FOOD GROUPS
of content creation
WORDS
STATIC
IMAGES
DYNAMIC
MULTIMEDIA INTERACTION
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5. WORDS
Share information,
tell stories and drive
conversations
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6. WORD content types
• Articles
• Blog Posts
• Case Studies
• Cheat Sheets
• Checklists
• Collateral
• Company News
(Awards, Product
News, Personnel
Announcements,
Earnings)
• Customer
Feedback
(Questions, Kudos,
Testimonials)
• eBooks
• FAQs
• Guides
• How-to’s
• Interviews
• Lists
• Predictions
• Q&As
• Research Reports
• Reviews
• Tweets
• Tweet Story
Summaries
(Conversation,
Hashtag)
• White Papers
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7. STATIC IMAGES
Attract attention,
communicate quickly
and add interest
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8. STATIC IMAGE content types
• Candid Photos
• Charts & Graphs
• Collage
• Comics & Cartoons
• Creative Photography
(Instagram, Pinterest)
• Illustration/Art
• Infographics
• Listicles (Visualized Lists)
• Maps (Real or Fictional)
• Memes
• Professional Photos
(Portraits, Product Shots,
Corporate Offices)
• Screenshots
• Sketched Notes
• Stock Photography
• Timelines
• Visual Quotes
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9. DYNAMIC
MULTIMEDIA
Sequence of
audio/visuals for
superior storytelling
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10. DYNAMIC MULTIMEDIA content types
• Animated
Cartoons
• Animated Gifs
• Animated
Infographics
• Audiobooks
• Audio White
Papers
• Case Study Videos
• Demos
• Digital magazines
• How-to’s
• Interviews
• Typography
Animations
• Location Tours
• Music Videos
• Songs
• Parodies
• Podcasts
• Presentations
• Recorded
Webinars
• Slideshows /
Photo Galleries
• Spokesperson
Videos
• Storyboards
• Testimonials
• Video Stories
• Vines
• Vlogs
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11. INTERACTION
Audience actively
participates in content
experience/creation
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12. INTERACTION content types
• Calculators
• Contests
• Games
• Live Stream Video
• Photo Sliders
(Before & Afters,
Comparisons)
• Polls
• Quizzes
• Roundtables
• Seminars
• Surveys
• Templates
• Twitter Chats
• User-generated Content
• Webinars
• Worksheets
• Workshops
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13. Mix “food group”
formats to build a
CONTENT MENU
that varies in
DIGESTIBILITY & TONE
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14. SNACKS
QUICK consumption
• One-bite Info
• Social Browsing
• Mobile Viewing
“Relieve
my
boredom”
content menu:
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15. SNACKS “Relieve
my
boredom”
content menu:
• Tweets• Candid Photos
• Comics & Cartoons
• Creative Photography
(Instagram, Pinterest)
• Memes
• Sketched Notes
• Timelines
• Visual Quotes
• Animated Gifs
• Photo Gallery
• Timelines
• Vines
• Polls
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16. STARTERS
TREND tracking
• Scannable Nuggets
• Broad Search Terms
• Following Influencers
“What’s
the
latest?”
content menu:
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17. “What’s
the
latest?”• Articles
• Blog Posts
• Case Studies
• Cheat Sheets
• Checklists
• Collateral
• News & Press
Releases
• Charts &
Graphs
• Infographics
• Listicles
STARTERS
content menu:
• Customer
Feedback
• Interviews
• Lists
• Predictions
• Q&As
• Twitter Story
Summaries
• Animated
Infographics
• Digital
magazines
• Interviews
• Typography
Animations
• Location Tours
• Maps
• Podcasts
• Presentations
• Spokesperson
Videos
• Storyboards
• Testimonials
• Vlogs• Calculators • Live Stream Video
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18. ENTREES
ANSWERS questions
• In-Depth Knowledge
• Specific Search Terms
• Longer Time Engaged
“Help me
solve my
problem”
content menu:
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19. “Help me
solve my
problem”
• eBooks
• Guides
• How-to’s
• Research Reports
• Reviews
• White Papers
• Audiobooks
• Audio
White
Papers
• Case Study
Videos
• Demos
• How-to’s
• Presentations
• Recorded
Webinars
ENTREES
content menu:
• Roundtables
• Seminars
• Templates
• Twitter Chats
• User-generated
Content
Add one or more visuals
to entrees for additional
flavor and appeal
• Charts & Graphs
• Collages
• Creative
Photography
• Illustration/Art
• Infographics
• Professional
Photos
• Screenshots
• Stock Photos
• Visual Quotes
• Webinars
• Worksheets
SIDES
DISHES
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20. DESSERTS
EMOTIONALLY driven
• Fun or inspiring
• Personal connection
“Entertain
me”
content menu:
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21. “Entertain
me”
• Blog Posts• Candid Photos
• Collage
• Comics &
Cartoons
• Creative
Photography
• Illustration/Art
• Listicles
• Memes
• Visual Quotes
• Cartoons
• Music Videos
• Songs
• Parodies
• Contests
• Games
• Live Stream Video
DESSERTS
content menu:
• Case Studies
• Photo
Galleries
• Podcasts
• Storyboards
• Video
Stories
• Vines
• Vlogs
• Photo Sliders
• User-generated Content
• Quizzes
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22. For more information,
read the companion blog post:
http://www.prnewswire.com/blog/77-types-
of-content-to-feed-your-audience-13145.html
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