Smokeless tobacco is an addiction for hundreds of millions of people worldwide and the use of such products is increasing in many countries because smokeless tobacco is considered less dangerous than cigarettes. Chewing tobacco, snuff, snus, and dissolvable tobacco in the shape of sticks, pellets, and strips are all types of tobacco products that are not smoked but used in other ways. The developments observed within the industry include introduction of tailored snus, new cigarillo and launch of mini-snus. However, the industry remains threatened by certain challenges which include health effects of smokeless tobacco and stringent regulations. The major factors which will contribute in the growth of the industry include declining cigarette volumes, rising personal income and rising world population. The report offers a comprehensive analysis of the worldwide smokeless tobacco market with focus on regional markets like the United States, Scandinavia, Malaysia, Thailand, Indonesia and India. The largest markets for snus and moist snuff are Scandinavia and the US. Snus is conventionally a Swedish product and is growing at a great speed since manufacturers and consumers from other countries are accepting it at a larger scale thus making it an exciting new market segment. The competition in the global smokeless tobacco market is intense with few large players viz. Altria Group Inc, Swedish Match and Reynolds American Inc. The competitive landscape of the global and regional smokeless tobacco markets, along with the company profiles of the leading players are discussed in detail.

1. Global Smokeless Tobacco Market
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2013
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2. Executive Summary
Smokeless tobacco is an addiction for hundreds of millions of people worldwide and the use of such products is increasing in many
countries because smokeless tobacco is considered less dangerous than cigarettes. Chewing tobacco, snuff, snus, and dissolvable
tobacco in the shape of sticks, pellets, and strips are all types of tobacco products that are not smoked but used in other ways.
The developments observed within the industry include introduction of tailored snus, new cigarillo and launch of mini-snus. However, the
industry remains threatened by certain challenges which include health effects of smokeless tobacco and stringent regulations. The major
factors which will contribute in the growth of the industry include declining cigarette volumes, rising personal income and rising world
population.
The report offers a comprehensive analysis of the worldwide smokeless tobacco market with focus on regional markets like the United
States, Scandinavia, Malaysia, Thailand, Indonesia and India. The largest markets for snus and moist snuff are Scandinavia and the US.
Snus is conventionally a Swedish product and is growing at a great speed since manufacturers and consumers from other countries are
accepting it at a larger scale thus making it an exciting new market segment.
The competition in the global smokeless tobacco market is intense with few large players viz. Altria Group Inc, Swedish Match and
Reynolds American Inc. The competitive landscape of the global and regional smokeless tobacco markets, along with the company
profiles of the leading players are discussed in detail.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the
industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base
to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or
predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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3. Smokeless tobacco are used by means other than smoking. These uses include chewing, sniffing,
placing the product between the teeth and gum, and application to the skin…
In 2011, cigarettes accounted for ……% of the global
tobacco demand, smokeless tobacco ……%, smoking
tobacco ……%, roll-your-own cigarettes …..%, cigars …..%,
and illicit trade ……%.
 The smokeless tobacco products value in the US
increased from US$....... billion in 2011 to US$....... billion in
2012, a growth of ……%. The same registered a CAGR of
…….% for the period 2009-2012.
Number of snus consumers in the US were estimated to
increase to …… million in 2012 as compared to …… million
in 2011 and is further estimated to grow to ….. million
consumers in 2013. As of 2012, the consumption of snus in
the US was estimated to increase to …… million of cans in
comparison with …….million cans in 2011 and is expected to
rise to …… million cans in 2013.
•Industry Developments and trends:
-General introduces tailored snus
-Subsidiary of Swedish Match introduces new cigarillo
- General launches mini-snus
Market Growth Drivers
- Declining Cigarette Volumes
- Rising Personal Income
-Rising World Population
Market Size of Smokeless Tobacco Products in the US (2009-2012)
Global Tobacco Consumption Volume Breakdown (2011)
2009 2010 2011 2012
US$Billion
Cigarettes ex China Cigarettes in China
Smokeless Tobacco Illicit Trade
Smoking Tobacco Roll Your Own Cigarettes
Cigars

4. US was the market leader in the Smokeless Tobacco Market in 2012….
The US moist snuff market volume showed a growth of ……% rising
from …….million cans in 2011 to ……. million cans in 2012. The same
registered a CAGR of …….% for the period spanning 2003-2012.
Scandinavia, which is the world’s largest snus market, reported an
improvement of …….% by rising from …….. million cans in 2010 to
…… million cans in 2011. The same registered a CAGR of ……..% for
period spanning 2005-2011. The market was estimated to increase to
……. million cans in 2012 showing a growth of …….%.
In 2012, cigarettes accounted for the major share of ……. % in the
tobacco market of Norway followed by snus which accounted for
……% of the Norway Tobacco market in 2012.
The use of smokeless tobacco products in Malaysia in 2011 was ….%
overall. In 2011, users of smokeless tobacco products were ……%, in
Thailand. The estimated number of users of smokeless tobacco in
Indonesia was …… million in 2011.
Norway Tobacco Market by Type (2012)
The US Moist Snuff Market Volumes (2003-2012)
2005 2006 2007 2008 2009 2010 2011 2012E
MillionCans
Cigarettes Snus Medicinal nicotine
Scandinavian Snus Consumption Volume (2005-2012E)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
MillionCans

5. The Smokeless Tobacco Market is highly fragmented and companies face intense
competition. In 2012, Swedish Match and Altria were the market leaders in Sweden and the
US respectively…..
In India, the most prevalent form of tobacco usage in 2012 was smokeless tobacco with …… million users showing an increase of
…….% in comparison with 2010.
On the competition front, Swedish Match accounted for the largest share of …….% in the Swedish snus tobacco market in 2012. The
other important players were British American Tobacco, Imperial Tobacco and Japan Tobacco International with share of ……..%,
……..% and ……..% respectively.
 The US smokeless tobacco market increased from US$....... billion in 2011 to US$....... billion in 2012 showing a growth of …..%.
The market is forecasted to reach US$...... billion in 2013 showing a rise of ……% in comparison with 2012. The same is expected to
represent a CAGR of ……% for the period spanning 2011-2016.
Key Issues faced by the respective industry include:
Health Effects of Smokeless Tobacco and Stringent Regulations
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
2011 2012 2013F 2014F 2015F 2016F
US$Billion
The US Smokeless Tobacco Products Sales Forecast (2011–2016F)Number of Smokeless Tobacco Users in India (2010-2012)
2010 2012
MillionUsers

6. Table of Contents
1. Overview
1.1 Introduction
1.2 Type of Smokeless Tobacco
1.2.1 Chewing Tobacco
1.2.2 Snuff
1.2.3 Snus
1.2.4 Dissolvable Tobacco
2. Market Structure
2.1 Global Tobacco Market
2.2 The US Smokeless Tobacco Market
-Market Value
-Other Statistics
2.2.1 The US Moist Snuff Market
-Market Volume
-Market Segments
2.2.2 The US Snus Market
-Market Volume
-Consumption Statistics
2.3 Scandinavian Smokeless Tobacco Market
-Market Value
-Market Volume
2.3.1 The Swedish Snus Market
-Market Volume
-Market Segments
2.3.2 Norway Smokeless Tobacco Market
-Market Volume
-Demographic Statistics
List of Graphs & Tables
List of Charts
Types of Smokeless Tobacco
Production Process of Snuff
Global Tobacco Consumption Volume Breakdown (2011)
Market Size of Smokeless Tobacco Products in the US (2009-2012)
% of Adults Using Smokeless Tobacco in New York and the US (2003-
2011)
Percentage of Adults Who Use Smokeless Tobacco in Alaska (2005-
2011)
The US Moist Snuff Market Volumes (2003-2012)
The US Moist Snuff Market Share by Segments (2012)
The US Moist Snuff Market Volumes by Segments (2003-2012)
Scandinavian Snus Consumption Volumes (2005-2012E)
Scandinavian Snus Sales (2007-2012E)
Sales of Snus in Sweden (2006-2012)
Swedish Snus Segment Volume Share (2012)
Swedish Snus Market Type by Share (2012E)
Daily Snus Prevalence in Sweden among Adults aged 16-84 (2011)
Norway Tobacco Market by Type (2012)
Snus Usage in Norway among Young Users (15-20 years) (2012)
Use of Snus among Norwegian Men aged 16-30 years (2005-2011)
Use of Snus among Norwegian Women aged 16-30 years (2005-2011)
Usage of Snus by Gender in Norway (2011)
Snus Volume Sale in Norway by Type (2011)
Number of Smokeless Tobacco Users in India (2010-2012)
The US Cigarettes Consumption (2001-2011)
Global GDP (2001-2011)
World GDP per Capita (2005-2011)
World Population (2005-2012)
Leading Players in the Swedish Snus Market by Volume (2012)
Competition in the US Snuff Market by Volume (2012)
Competition in the US Chewing Tobacco Share (2012)
Altria’s Revenue Share by Business Segments (2012)
Altria’s Smokeless Products Shipment Volume (2010-2012)

7. 2.4 Other Countries
2.4.1 Malaysia
2.4.2 Thailand
2.4.3 Indonesia
2.4.4 India
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Declining Cigarette Volumes
3.1.2 Rising Personal Income
3.1.3 Rising World Population
3.2 Developments
3.2.1 General introduces tailored snus
3.2.2 Subsidiary of Swedish Match introduces new cigarillo
3.2.3 General launches mini-snus
3.3 Challenges
3.3.1 Health Effects of Smokeless Tobacco
3.3.2 Stringent Regulations
4. Competitive Scenario
4.1 Competition in the Scandinavian Market
4.2 Competition in the US Market
5. Company Profiles
5.1 Altria Group Inc.
5.1.1 Business Overview
5.1.2 Financial Highlights
5.1.3 Business Strategies
Altria’s Revenues and Net Income (2008-2012)
Swedish Match’s Revenue Share by Business Segments (2012)
Swedish Match’s Revenues and Net Income (2008-2012)
Reynolds America Inc.’s Revenue Share by Business Segments
(2012)
Reynolds American Inc.’s Revenues and Net Income (2008-2012)
The US Smokeless Tobacco Products Sales Forecast (2011–2016F)
List of Tables
% of Adults Who Use Smokeless Tobacco in Alaska by Category (2011)
% of High School Students Who Use Smokeless Tobacco in Alaska
(2011)
US Snus Market (2011-2013E)
Sales of Smokeless Tobacco within Norway (2001-2011)
% of adults aged >=15 years by Status and Gender (2011)
% of Smokeless Tobacco Users in Thailand (2011)
Number of adults (>=15 years old) using smokeless tobacco in Indonesia
(2011)
Dependent & Independent Variables (2009-2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

8. --Growth through Acquisitions
-New Product Technologies
5.2 Swedish Match
5.2.1 Business Overview
5.2.2 Financial Highlights
5.2.3 Business Strategies
-Opportunities in Scandinavia/US
-Product Innovation
5.3 Reynolds American Inc.
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Transforming Tobacco Use
-Portfolio of Profitable Brands
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

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