The Global Hearing Aid Market is categorized by certain trends which are likely to affect the market. For more mail me: vikas@konceptanalytics.com

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Global Hearing Aid Market Report
----------------------------------------------------2013

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Executive Summary
A significant increase has been noted in the number of people suffering from hearing problems over the past couple of years. The
companies operating in the healthcare and medical technology are setting high standards by producing hearing aids capable of
addressing the complex medical needs of patients suffering from hearing loss with the help of technological advancements. This has
helped the patients to lead a safer and happier life. Moreover, incessantly evolving surroundings and ever changing lifestyle have
consistently boosted the growth of medical sector. The global hearing aid industry continues to witness volume growth.
People are said to suffer from hearing loss when they have diminished sensitivity to the sounds that are normally heard by others. In
speech frequencies, certain people have relative insensitivity to sound. Such situation is termed as hearing impairment. The increase
in volume above the usual sound levels necessary before the listeners can detect it determines the severity of hearing loss. There are
three types of hearing loss: Conductive, Sensorineural and Mixed hearing loss. The hearing losses according to the severity are
classified into four types: Mild, Moderate, Severe and Profound hearing loss.
The global hearing aid market is categorized by certain trends which are likely to affect the market. Low penetration rate and
reimbursements of the hearing aids are the key trends providing sufficient opportunity for further growth. On the development front,
advent of wireless, bluetooth and FM technology are few of the major innovations in this industry. The growth of this market is driven
by growing ageing population, increase in demand of hearing aid devices and growing worldwide economy among others. However,
the global hearing aid industry faces serious challenges in terms of social stigma and rise in price pressure.
The report on global hearing aid market contains a comprehensive analysis of the global hearing instruments industry along with the
study of the regional markets including North America, US, APAC, EMEA, Germany and Korea. An intense competition is observed
among few major players; Sonova, William Demant, Siemens, and GN ReSound; of the hearing aid industry. Moreover, competitive
landscape in terms of geographical comparison, organic growth comparison, product portfolio comparison, along with company profiles
of the leading players in the market is included in this report.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of
the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS
Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several
independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and
tests.

3. Hearing is one of the traditional five senses, and refers to the ability to perceive sound by detecting
vibrations through ear. Sound can be heard through any of three matters: solid, liquid, or gaseous.
• Recording a growth of … the global hearing instruments market
reached US$.... billion in 2012, compared to US$.... billion in the
previous year. The effect of more certain reimbursement backdrops
in a large number of European countries is mainly reflected by the
growth of hearing instruments industry in the year 2012.
Global Hearing Instruments Market by Value (2007-2012)
US$ Billion
•Over the past couple of years, the global hearing aid market has
witnessed a consistent increase. In terms of unit, the global hearing
aid market registered a growth of ….% to reach ..…. million units,
compared to … million units in 2011. This growth can be attributed
to rapidly evolving lifestyle, demographic changes, and increased
penetration rates in emerging markets.
2007
2008
2009
2010
2011
•In 2012, the US held the highest share of …% of the global
hearing aid market, followed by the UK with a share of .…%.
Germany represented a modest share of …%. France and Japan
contributed an equal share of ….% each.
2012
Region-Wise Percentage Distribution of Global Hearing Market –
By Volume (2012))
2011
2012
Others
Spain
sweden
Korea
Italy
Russia
canada
Brazil
India
China
Japan
France
Denmark
2010
netherlands
2009
Australia
2008
Germany
2007
The UK
the US
%
Million Units
Global Hearing Instruments Market by Volume (2007-2012)

4. The adoption rate of the hearing aids is greatly influenced by the reimbursements across the globe. Full or
partially reimbursement for hearing aids is offered by the various countries.
• In case of age-wise segmentation, the age group of 55 to 64
years offers the maximum opportunity for the hearing aid market in
the US. This is because the highest number of people with hearing
loss in this age group does not use hearing aids.
Owners vs. Non-Owners of Hearing Instruments in the US
Million
•. In Korea, a steady growth has been observed in the hearing aid
market over past few years. In 2012, the Korean hearing aid
market displayed an incline of ….% to reach US$.... billion
(KRW…. billion), compared to US$... billion (KRW …. billion) in the
previous year. However, in terms of local currency, the same
represented an impressive increase of ….%.
<18
18-34 35-44 45-54 55-64 65-74 75-84
Non Owner
•The hearing aid market in Germany has been consistently growing
over the past couple of years. Marking an incline of ….%, … million
hearing aid devices were sold in Germany in 2012, compared to ….
million units in the previous year. However, the same represented a
remarkable increase of ….%, compared to sales …. million units
during 2007.
85+
Owners
2007
2008
2009
US$
2010
KRW
2011
2012E
Million Units
Germany Hearing Aid Market by Volume (2007-2012)
US$ Billion
KRW Billion
Korea Hearing Aid Market by Value (2007-2012E)
2007
2008
2009
2010
2011
2012

5. Introduction of Quest Platform, Advent of Bluetooth and FM and development of hearing aids made for IPhone users are some of the industrial developments in the hearing aid market.
Global Hearing Aids Vs Implants Sales (2007-2012)
• It is observed that the sale of hearing aid market segment is
constant at US$... billion since 2010. However, the sale of the
hearing implants segment grew at ….% to reach US$... billion in
2012, compared to US$... billion in the previous year
US$ Billion
•. The highest market share by volume of …% was claimed by the
cochlear implants, followed by bone anchored hearing aids and
middle-ear hearing aids with shares of …% and …,respectively in
2012. In terms of sales, the percentage share of hearing aids
segment declined to …% in 2012, compared to …% in 2011. On
the other hand the percentage share of the hearing implants
segment was noted to be …% in 2012,
2007
2008
2009
Hearing Aids
2010
2011
2012
Hearing Implants
Hearing Implants Market Share by Volume (2012)
Cochlear Implants
Middle-Ear Hearing Aid
Bone Anchored Hearing Aid
•Cochlear was the leading player in cochlear implant market
segment as of 2012. Cochlear held an impressive share of …% of
the aforementioned market in 2012. Further, Med EI contributed
modest share of …%, immediately followed by Sonova and
Neurelec with shares of …% and ….% respectively.
Market Share of Cochlear Implants by Company (2012)
Cochlear
Med EI
Sonova
Neurelec

6. Rising incidence rate of hearing loss, growing population of people over 60 years of age, increasing public
awareness and growing demand in emerging markets will provide a tailwind to hearing aid market.
Global Hearing Instrument Market Value Forecast (2007-2016F)
US$ Billion
Hearing Instruments Market Share - By Value (2013E)
Sonova
WDH
Siemens
GN
Starkey
Widex
Others
2007
2008
2009
2010
2011
2012 2013F 2014F 2015F 2016F
By the end of 2013, it is expected that the market share of Sonova will increase by 1.8% points to reach 26%, compared to 24.2% in 2012.
Siemens and Starkey are also expected to increase their market share by value to reach 17% and 11% by the end of 2013, compared to
13.3% and 10.3%, respectively, during the previous year. However, it is expected that the share of GN will be 12% at the end of 2013, down by
4.7% points, compared to 16.7% in the previous year.
In terms of product range, William Demant offers product under most hearing aid segments. Moreover, it is assumed that in the near future
the companies which will offer the broadest product portfolio will be best positioned in the global marketplace. As of 2012, MEDEL is the only
company that offers product in the middle-ear-implant segment. Among the top most companies, diagnostic equipments products are offered
by William Demant and ReSound.
The global hearing aid market value is forecasted to represent an increase of 6%, to reach US$6.1 billion by the end of 2013, compared to
US$5.8 million in 2012. The same is expected to grow at a CAGR of 3.24% during the period spanning 2007 to 2013. The market is forecasted
to reach US$6.6 billion by 2016, thereby registering growth at a CAGR of 2.68% during the period spanning 2007 to 2016.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa

7. Table of Contents
1. Overview
1.1 Introduction
1.1.1 Degree of Hearing Loss
1.1.2 Types of Hearing Loss
1.2 Hearing Aid Devices
1.2.1 Types of Hearing Aids
1.3 Industry Value Chain
2. Market Structure
2.1 Global Hearing Instruments Market
-Market Value
-Market Volume
2.2. Distribution Channels
2.3 Hearing Instruments Market by Region
2.3.1 North America
-Market Volume
-Growth Rate
-US Overall Market
-US VA Market
-US Private Market
-Penetration Rate
2.3.2 Asia-Pacific
-Market Volume
-Growth Rate
-Korean Market Value
-Korean Market Distribution Share
2.3.3 Germany
-Market Volume
-Distribution Share
List of Charts & Tables
List of Charts
Hearing Aid Industry Value Chain
Global Hearing Instruments Market by Value (2007-2012)
Global Hearing Instruments Market by Volume (2007-2012)
Product Distribution Channel’s Share by Volume (2012)
Region-Wise Percentage Distribution of Global Hearing Market – By Volume
(2012)
The US Hearing Instruments Market Volume Growth (Q110-Q313)
The US VA Hearing Instruments Market - Quarterly Volume (Q110-Q313)
The US Private Hearing Instruments Market - Quarterly Volume (Q110Q313)
Segment-Wise Percentage Distribution of the US Hearing Aid Market – By
Volume (2012)
Hearing Aid Penetration Rate in the US by Degree of Hearing Loss (2012)
Owners vs. Non-Owners of Hearing Instruments in the US (2012)
Korean Hearing Aid Market by Value (2007-2012E)
Korean Hearing Aid Distribution Market (2012)
German Hearing Aid Market by Volume (2007-2012)
German Hearing Aid Distribution Market (2012)
Global Hearing Instruments Market by Segment (2012)
Global Hearing Aids Vs Implants Sales (2007-2012)
Global Hearing Aids Vs Implants -Percentage Share (2007-2012)
Hearing Implants Market Share by Volume (2012)
Market Share of Cochlear Implants by Company (2012)
Hearing Impaired Population Segmented by Grades of Hearing Loss (2012)
Hearing Aid Penetration Rate by Region (2012)
The US Hearing Aid Penetration Rate (2012)
The US Paediatric Penetration Rate of CI in Profound Hearing Loss Segment
(2010-2015F)
The US Wireless VS Non-Wireless Hearing Instruments Market (Q113)
Hearing Instruments Units – Channel Development (2012)
Global Health Care Expenditure Per Capita (2008-2012E)
Global Aging Population (Over 65) as a Percentage of Total Population
(2008-2012)
Increase in Incidence of Hearing Loss Population in the US (1989-2050)
Cumulative Device Failures in the US – By Volume (2012)

8. 2.3.4 EMEA
-Market Volume
-Growth Rate
2.3.5 European Region
-Market Volume by Country
2.4 Hearing Instrument Market by Segment
-Hearing Aids Market
-Hearing Implant Market
2.4.1 Cochlear Implants
-Market Share
-Unit Sales
3. Market Dynamics
3.1 Key Trends
3.1.1 Market Penetration of Hearing Aids
3.1.2 Shift from Non-Wireless to Wireless Technology
3.1.3 Effect of GDP on the Hearing Aid Market
3.1.4 Reimbursement Drives Adoption Rate
3.1.5 Distribution channels
3.2 Industry Developments
3.2.1 Introduction of Quest Platform
3.2.2 Advent of Bluetooth and FM Technology
3.2.3 Development of Hearing Aids Made for I-Phone Users
3.3 Growth Drivers
3.3.1 Rising Global Healthcare Expense
3.3.2 Increasing Global Aging Population
3.3.3 Increase in Hearing Loss Population
3.3.4 Increased Use of MP3 Players
3.4 Challenges
3.4.1 Increased Number of Cochlear Device Failure in the US
3.4.2. Social Stigma
3.4.3 Rising Price Pressure
Drop-Out Rates in Germany (2012)
Hearing Instruments Market Share - By Value (2012)
Hearing Instruments Market Share - By Value (2013E)
Hearing Aid Manufacturers - Geographical Comparison (2012)
Hearing Aid Manufacturers - Therapeutic Comparison (2012)
Hearing Aid Manufacturers – Inventory Management (2012)
Sonova’s Revenue Share by Segment (2013)
Sonova’s Revenues and Net Income (2008-2012)
William Demant’s Revenue Share by Business Segments (2012)
William Demant’s Revenues and Net Income (2008-2012)
GN ReSound’s Revenue Share by Business Segments (2012)
GN ReSound Revenues and EBITA (2008-2012)
Siemens AG’s Revenue Share by Business Segments (2013)
Siemens AG’s Revenues and Net Income (2008-2013)
Global Hearing Instrument Market Value Forecast (2007-2016F)

9. 4. Competitive Landscape
4.1 Product Portfolio
4.2 Geographic Comparison
4.3 Therapeutic Comparison
4.4 Organic Growth
4.5 Inventory Management
4.6 Veteran Affairs Market (US)
5. Company Profile
5.1 Sonova Holding AG
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
-Unremitting Focus on Innovation
-Increased Penetration in the Global Marketplace
5.2 William Demant Holding Group
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Business Expansion through Acquisitions
-Launch of Novel and Innovative Products
5.3 GN ReSound
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Launch of SMART Program
-Expanding Product Portfolio
5.4 Siemens AG
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Focus on R&D Activities
-Global Expansion
List of Tables
North America’s Hearing Instruments Market by Volume (2007-2012)
APAC’s Hearing Instruments Market by Volume (2007-2012)
EMEA’s Hearing Instruments Market by Volume (2007-2012)
European Hearing Aid Market by Volume (2008-2012)
Market Share of Cochlear Implants by Volume (1H11-2H13E)
Real GDP Growth by Region and Hearing Devices Sales Growth (20072012)
Hearing Aid Reimbursements in Key Countries
Hearing Healthcare Product Portfolio – By Companies (2012)
Organic Hearing Aid Growth (2012-2013E)
Market Share in the VA Hearing Aid Market (November 07 - October 13F)
Dependent & Independent Variables (2007-2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

10. 6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

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These are abridged and sanitized sample pages from the comprehensive report on the “Global Hearing Aid Market Report”. To
know more about this report or for any customized research requirement, please contact the following:
Koncept Analytics
Vikas Gupta
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T. +91-120-4130959
C: +91-9811715635
vikas@konceptanalytics.com
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