Pepsi co branding plan
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the presentation describes the branding strategy used by Pepsico for their brand.
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Pepsi co branding plan
- 2. *
- 3. * House of brand strategy *Branded house strategy *Blended house strategy
- 4. * PEPSICO Aerated 7UP, Pepsi, Mirinda, Duke’s, Lehar, Mountain dew Fruit/Energy drinks Slice, Gatorade, Tropicana Snacks Kurkure, Lays, Cheetos, Uncle chips, Quaker Oats
- 6. *
- 7. * FUNCTIONAL ATTRIBUTES FUNCTIONAL BENEFITS EMOTIONAL BENEFITS ASPIRATIONAL BENEFITS Makes one feel confident and play harder Energy Booster Flavours, sport organizations endorsements None
- 8. * SALIENCE PERFORMANCE IMAGERY - JUDGEMENT Consistency, Very likeable, superior amongst other brands. FEELING Youth centric, Fun, Happiness RESONANCE Tailor made Taste, flavours and excellent quality Experience, “good brand” feeling Range, reach and high awareness None
- 9. * PHYSIQUE - Natural Mineral water PERSONALITY - Trustworthy REFLECTION - Pure and safe CONSUMER MENTALISATION - Sophisticated and health care RELATIONSHIP - Honest and consistent CULTURE Protected
- 10. THANK YOU..!