Lets understand the mechanism behind writing a content for your website or blog

1. Content
Writing Rules
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2. Write for Lazy People (Make your Content easy to read)
Use short paragraphs – four sentences max
Use short sentences – twelve on average
Skip unnecessary words
Avoid jargon and gobbledygook
Avoid the passive tense
Avoid needless repetition of words
Address your web visitors directly — use the word “you”
Shorten your text

3. Write for Scanner (Web copy is scanned. Or glanced at.
Not read.)
People hardly reads complete web page
Use Bullet points
It becomes easy to scan for reader and reduceses wordiness.
Use Familier words
Like We click, we act, you ...

4. “Imagine you want to fly to Bangkok for a holiday and you’re
looking for a cheap flight. What will you search for: a cost-effective
flight, a low-fare, or a cheap flight to Bangkok? Nobody searches
for cost-effective flights. As Google’s Keyword Tool shows cheap
is what people are looking for: Keyword search results showing
cheap is far more popular than low fare and cost effective”

5. Put your most important information first
First, explain what you’re going to discuss. Then, present an
an overview of the literature. Next, discuss; and finally draw
draw your conclusion
Do not use more articulated language
Clever phrasing requires people to think. And asking people
people to think, doesn’t work on the web because web
visitors are hunting – they don’t have time to think. So keep
keep your text as simple as possible.

6. Make it easy for hunters to find you
Answer the questions potential customers are asking;
Discuss one key topic for each page;
Include links to relevant pages on your own website or to other
websites;
Use phrases and words your potential customers are looking
for.

7. Expect people to arrive anywhere on your website
If each web page can be an entry page what does that mean?
Each page should be easy to scan
Each page should clarify to people where they are; and what
what your site is about
Each page should have a call to action telling people where to
where to go next—to read another blog post, sign up for your
your email newsletter, check out a detailed product
description or testimonial, request a quote or add a product
product to a shopping cart

8. Try to Increase visual appeal of your web page
Replace text by photographs or videos;
Consider different font sizes – think about people scanning
scanning large text first;
Emphasize quotes of customers (or experts) to add
credibility;
Play around with highlights, bold text, CAPS, or italics;
Break a long headline into a headline with a sub headline;
Use H1 to H6 Headings
Be clear. Be specific. Be bold.

9. Blog
Writing
Techniques
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