A SUMMER INTERNSHIP ON “A Comparative study of Himalayan Bank Ltd. and Everest Bank Ltd., with special reference to customer feedback on product and services offered by Himalayan Bank Limited”
The seven principles of persuasion by Dr. Robert Cialdini
Presentation on summer internship project of bank
1. A SUMMER INTERNSHIP
ON
“A Comparative study of Himalayan Bank Ltd. and
Everest Bank Ltd., with special reference to customer
feedback on product and services offered by Himalayan
Bank Limited”
PREPARED BY:
PRIYANKA SARRAF
BBA-V SEM.
ISBM
2. 2
INTRODUCTION
Himalayan Bank Limited - established and promoted in 1993 by a
group of prominent businessmen, bankers and financial institutions with
Habib Bank Limited of Pakistan, as the joint-venture partner today stands
as one of the largest private-sector commercial banks in the country.
The Bank also possesses a healthy foreign currency deposit portfolio
that provides good returns. Inward remittances have consistently been on
the upswing for years, enabling the Bank to earn much required forex
earnings and providing a cushion for trade financing.
3. 3
OBJECTIVES OF STUDY
To examine different product and services offered by Himalayan Bank
Limited.
Compare consumer preference about various product and services of
Himalayan bank limited with Everest bank limited.
Consumer’s perception towards private banking and their expectations
from private banks.
Draw out with conclusions and suggestion based on the analysis and the
interpretation of data.
Customer feedback on product and services offered by Himalayan Bank
Limited.
4. 4
DATA COLLECTION
My project has been developed on has basis of both exploratory and
descriptive research and survey was conducted in the month of July, 2015
from 37 respondents.
a) Primary Source
Personal Interview: - This method was the most appropriate way of
survey, because by personal interview I came to know about their feeling
for Himalayan Bank Limited.
Formal and informal communications with the official persons.
b) Secondary Source
•Some of them are listed below:
Annual Reports
Brochures of the bank.
Internet surfing.
Bank's official website himalayanbank.com.
Nepal Rastra Bank's official Web Site www.nrb.org.np and Periodicals
5. 5
LIMITATIONS
Limited access to and the use of the Banking Software, as I was an intern
which prevented me from learning more about the actual transactions and
entries in the system.
The study is not applicable to other organizations of similar nature.
Finally, the data collected may not be as accurate as information was
collected from the limited personnel and the customer of Himalayan Bank
Limited of Birganj Branch.
As the internship period was during the closing of the fiscal year, the
bank’s staff had excess workload due to which they couldn’t supervise the
interne properly.
6. 6
DATA ANALYSIS AND INTERPRETATION
QUESTIONNAIRE
Q.1 Services of money via Himal Remit.
S. NO. RESPONDS NO. OF RESPONDENTS
1 Satisfied 15
2 Neutral 5
3 Dissatisfied 1
4 Total 21
5 % Users 57%
7. 7
Q.2 How much time is taken during your Telephone
enquiry?
S. NO. TIME PERIOD NO. OF RESPONDENTS
1 <2 minutes 28
2 2-5 minutes 5
3 >5 minutes 4
4 Total 37
5 % Users 100%
8. 8
Q.3 How much time is being taken to deposit your cash?
S. NO. TIME PERIOD NO. OF RESPONDENTS
1 <5 minutes 14
2 5-15 minutes 13
3 >15 minutes 10
4 Total 37
5 % Users 100%
9. 9
Q.4 How much time is being taken to encash your
cheque?
S. NO. TIME PERIOD NO. OF RESPONDENTS
1 <5 minutes 14
2 5-15 minutes 14
3 >15 minutes 9
4 Total 37
5 % Users 100%
10. 10
Q.5 In how many days do you get your ATM card?
S. NO. TIME PERIOD NO. OF RESPONDENTS
1 <5 days 10
2 5-15 days 9
3 >15 days 12
4 Total 31
5 % Users 84%
11. 11
Q.6 In how many days do you get your cheque book?
S. NO. TIME PERIOD NO. OF RESPONDENTS
1 Same day 27
2 2 days 5
3 >2 days 4
4 Total 36
5 % Users 97%
12. 12
Q.7 On which day your cheque is being cleared?
S. NO. TIME PERIOD NO. OF RESPONDENTS
1 Same day 27
2 Next day 8
5 Total 35
4 % Users 95%
13. 13
FACTS AND FINDINGS
a)Himalayan Bank Limited is running successfully for several years since
the year of establishment.
b)The deposits on bank are increasing tremendously than Everest Bank
Limited.
c)Bank is continuously increasing the number of branches than EBL.
d)Also helping in economy of the country by contributing a lot of money
through the tax.
e)Technically also the bank is able to introduce and other ancillary services.
f)Continuity is given to installation of ATM’s in different regions.
g)Good response of consumers towards the product and services offered by
HBL in comparison to EBL.
14. 14
Recommendations and Suggestions
Bank should try to focus on customer satisfaction and relation.
Bank should search for new opportunities and greater coverage in
remittance service.
Bank should try to change the employee behavior by introducing the
concept of teamwork and delegate them adequate authority to carry out their
work.
Bank should try to satisfy its customer by providing them prompt service.
Bank should build the effective feedback channel so that the bank can
know and make correction from the valuable suggestions and comment and,
feedback of the marketing activity given by the consumer.
15. 15
Conclusion
The bond of Himalayan Bank with its customers is good, because
Himalayan Bank mainly focuses on retaining their customers.
The bank are paying more attention on giving updates and are increasing
the level of service providing because the competitors of Himalayan are
better in this area.
The bank have limit in the use of technology like mobile and net banking
among its customers.
In terms of product and services, Himalayan Bank is far better than
Everest Bank Limited.
Customers have good response in the product and services provided by
Himalayan Bank Limited.