1. SocialMedia & Building Brands

2. What is SOCIAL MEDIA? A shift in how people discover, read, and share news, information and content Moving from monologue (one to many) to dialogue (many to many) Does not require expensive equipment or a government-granted license

4. Personal Brand Building through SOCIAL MEDIA How Do I Get Started? 6 stages of using social media Inactive – sign up, do nothing Spectator – watch only (lurking) Joiner – join some groups, still read only Collector – have favorites that you follow Critic – comment on what you read Creator – create original content

6. Show what you know and what you can do

7. Social Networking

8. Connect & stay connected with others

9. Personal interest (music, shopping, sports, travel)

10. Bookmarking sites

11. Share web finds

12. Become trusted source of information

13. Photo / Video sites

14. Share pictures and videos (and search)

15. Groups

18. Avoid evasion and lying(people won’t ignore it)

19. Companies have watched their biggest screw-up's rise to the top 10 of a Google search

21. Make your content easy to share

22. Incorporate tools that promote sharing:

24. Speak like yourself – not like corporate marketing, or a press secretary

26. Consider what is relevant to the community before contributing

27. Don’t promote your product on every post

29. Listen to your detractors

30. Admit your shortcomings

35. Where are Employees

37. Partnership

38. Community Involvement

39. Recruiting

40. Public Relations

42. Testimonials

43. Certifications

44. Group memberships

45. Success Stories

46. Industry Insight

48. Take a stand

51. REALIZE PEOPLE ARE SEARCHING

52. THIS IS AN OLD SCHOOL NETWORK

53. THIS IS A SOCIAL MEDIA NETWORK

54. SOCIAL MEDIA =EXPOSURE

55. THIS IS OLD JOURNALISM

56. THIS IS NEW JOURNALISM

57. ONE KEY PIECE:MANTENACE Constant Update Keep People Engaged