2. What is Digital marketing ?
⢠Digital Marketing is also called as Internet Marketing,
which is promotion of brands to connect with potential
customers using Internet and other forms of digital
communication
⢠Digital marketing lets you communicate with your
customers in real-time. More importantly, it lets them
communicate with you.
⢠Digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social
media, email, and mobile apps.
3.
4. Benefits of Digital
Marketing
⢠Global reach
⢠Cost effective
⢠Easy to measure the results
⢠Great engagement
⢠Huge ROI (Return On Investment)
⢠Brand awareness
⢠Reaches Target Audience
⢠Improved conversion rates
⢠Can survive the competition
5. Why Digital Marketing is
important?
⢠Digital marketing, unlike traditional advertising and marketing
offers immense scope for surgical customer segmentation. And
advertising campaigns can be tracked, results analyzed and
ongoing campaigns tweaked accordingly.
⢠Digital marketing can bring a lot of opportunities and growth
to businesses. It can lead to exposure and more sales. After all,
your goal as a business owner is to increase your profit.
⢠Digital marketing makes it easy for you to track your
campaigns, which allows you to adapt and drive better results
6. Types of Digital
Marketing
⢠SEO (Search Engine Optimization)
⢠SEM (Search Engine Marketing)
⢠SMM (Social Media Marketing)
⢠Email Marketing
⢠Content Marketing
⢠Affiliate Marketing
⢠PPC (Pay Per Click)
⢠Mobile Marketing