A brief visual representation of my expertise and experience

1. I am
Priyadarshini Rajkumar
priyadarshinim.r@gmail.com
http://www.linkedin.com/in/tobepriya
8+ years of exp. in marketing, business development, digital & cutting-edge solutions
consulting for diverse industries in India, USA & Europe.
Management Studies graduate with majors in Marketing from BITS, Pilani
National Retail Federation, USA accredited “Professional Retail Business Credential”

2. Priya on a page
MOBILE & WEB MARKET STRATEGY
(Commerce, Marketing & & INTELLIGENCE
Operations) TATA
CONSULTANCY
SERVICES
RETAIL
INNOVATION LABS
INSURANCE UST GLOBAL
BUSINESS ANALYSIS &
TELECOM
TRANSFORMATION BUSINESS & VAS
DEVELOPMENT
FORTUNE 50
ACCOUNT BASED BITS, Pilani CLIENTS
MARKETING
ENTREPRENEUR CUTTING-EDGE TECHNOLOGIES
PROFESSIONAL RETAIL BUSINESS CREDENTIAL

3. What did I do at Seven3Rockers?
Created ‘talk of the season’
products & revenue streams for
S3R for IPL Season 5
Created new channel to monetize celebrity chat via Revolutionizing the mobile loyalty ecosystem
Facebook globally using multi-stage revenue modeling
Unified Mobile Loyalty Card
+
Location Awareness
+
1st of its kind, similar to a radio channel
Context Awareness
Audience engagement anchored by Jockey’s
Innovative revenue share models –brand
placement, ads & ties with TV broadcasters

4. I attempted to build a start-up
A
Business Opportunity Accessorize India – USP
10 Billion sales in 2008 1 or few brick & mortar
growing at 8% store(s) in the suburbs
Untapped mid-market Online store
74% served by Virtual dressing room &
unbranded players wardrobes – unmet need
No breadth & depth in Differentiated pricing
SKU assortments models
Limited retail presence Social shopping
in Tier II & III cities
Accessorise India aims to be the No: 1 retail brand for ALL kinds of
stylish and theme-based fashion accessories* for the mid-market
* Accessories comprises of all non-clothing items

5. What did I do at UST Global?
Responsible for re-positioning UST as a niche player in retail IT services & consulting. Part of “Account Based Marketing " team
under CMO that achieved revenue growth with improved marketing plans & drove revenue maximization of existing clients.
 Interactive online recipe portal
 Piloted mobile based recipe shopping
Customer-centric twist to its ‘no frills’ strategy
76% increase in new customers acquisition
30% rise in organic search & brand exposure
Simplified item displays & ordering process
Personal Medical Diary achieved
Smart shopping addresses Customer friendly mobile features
Reduce unpurchased shopping list Ads & partnerships revenue models
Decreased cart abandonment Lower cost & improved service quality
Better market basket analysis
Streamlined bidding process
Multi-channel connect
Reinstated status from Red to
Customer-friendly features
Green of a mature client account

6. What did I do at TCS?
Year 2006 – Piloted mobile commerce to buy travel insurance - 2007 – Created an innovative solution for Pay As You
while at the airport, within 5 minutes, pay via telecom operator Drive insurance concept and filed provisional patent
2006 - Auto Claims Business Process Re-engineering
Reduced costs & cycle time by 30 -70 %
Responsible for practice marketing & business Express lead times (48 hours) for smaller claims
development - increase revenues of TCS’s top 5 client Automatic notifications using wireless technologies
accounts in emerging trends in core insurance functions Early detection of potential fraudulent claims

7. What was achieved with what I did?
Top-line revenues increased
exponentially
Business transformation &
operational efficiency
Competitive advantage
surpassed competitors
Projects & Goals were successfully
managed & executed
Benchmarks set
for Innovation
Created the “wow “factor
in customer experience

9. What else can I do?
For more details
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