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John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, presents a toolkit for assessing and shaping market opportunities and a better way for entrepreneurs to assess the adequacy of what they bring to the table as individuals and as a team. These seven domains address the central elements in the assessment of any market opportunity. This was first published in Business Strategy Review, Volume 25, Issue 2 - 2014. Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
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The Concept A stable strategy arises out of a basic perception by the management that the firm should concentrate on using its present resources for developing its competitive strength in particular market areas. In simple words, stability strategy refers to the company’s policy of continuing the same business and with the same objectives A firm pursues stability strategy when 1. It continues to serve the public in the same product or service, market, and function sectors as defined in its business definition. 2. Its main strategic decisions focus on incremental improvement of functional performance. 2. Corporate Restructuring is the process of redesigning one or more aspects of a company. 3. The process of reorganizing a company may be implemented due to a number of different factors, such as positioning the company to be more competitive, surviving a currently adverse economic climate, or acting on the self confidence of the corporation to move in an entirely new direction.
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